The Essential Guide to Commercial Display Racks

For a regional or national chain, creating a consistent brand experience across dozens or even hundreds of locations is a massive undertaking. Your customers should feel at home in your brand’s environment, whether they’re in Topeka or Tampa. This level of consistency starts with your fixtures. The right program of commercial display racks ensures that every store reflects the same quality and brand identity. But managing a large-scale rollout involves complex logistics, manufacturing, and quality control. This guide breaks down how to choose a partner and a strategy that ensures your fixtures are delivered on time, on budget, and to your exact specifications every time.

Key Takeaways

• Think Beyond Storage: View your display racks as active salespeople that guide customers, tell your brand story, and directly influence sales through strategic placement and design.
• Invest in Quality and Versatility: Choose fixtures with durable materials and flexible features like adjustable shelves or mobility. This ensures they can adapt to new products and promotions, saving you money and effort in the long run.
• Partner for a Perfect Fit: For custom designs or multi-location rollouts, collaborate with an expert fixture partner. They provide comprehensive support from design to logistics, ensuring a consistent brand experience and a successful, scalable solution.

What Are Commercial Display Racks?

Think of commercial display racks as the silent salespeople of your store. They are the essential fixtures, stands, and shelving units that do more than just hold inventory; they present your merchandise in a way that captures attention, tells your brand story, and makes it easy for customers to shop. These displays are a fundamental part of creating a successful retail environment, whether you're a small boutique or a national retailer rolling out a new design across hundreds of locations. The right fixtures organize your space, highlight key products, and create a cohesive brand identity that resonates with shoppers from the moment they walk through the door.

The term covers a wide range of solutions, from large, permanent shelving systems that form the layout of your store to smaller, portable stands designed for seasonal promotions. Your choice of display racks is a critical decision that impacts everything from traffic flow to sales. By selecting fixtures that are not only durable but also align with your products and brand aesthetic, you set the stage for a better shopping experience. Ultimately, the goal is to make your products look their absolute best while making the customer's journey through your store feel effortless and enjoyable.

How Racks Impact the Shopping Experience

The right display racks can completely transform how a customer feels inside your store. A well-designed display makes the shopping experience more intuitive and enjoyable, creating an inviting atmosphere that encourages people to browse longer. When fixtures are clean, attractive, and match your brand’s aesthetic, they signal quality and professionalism. You can see how different brands achieve this in our work portfolio. A cluttered, disorganized space can feel overwhelming, but a store with thoughtful, high-quality displays feels curated and welcoming. This attention to detail can be the deciding factor that makes a customer choose your product over a competitor’s, showing them you care about their experience.

Guiding Shoppers with Strategic Displays

Beyond just looking good, display racks play a strategic role in guiding customers through your store and influencing their purchasing decisions. Point-of-purchase (POP) displays, for example, are perfect for reminding shoppers about a product they may have seen advertised or for triggering an impulse buy near the checkout counter. The key to making these displays effective is customization. A display doesn’t need to be flashy to work; it just needs to connect with your target audience and present the product in the best possible light. A custom-designed fixture can tell a story, highlight a product’s unique features, and seamlessly integrate into your store’s overall flow, directing attention exactly where you want it.

A Breakdown of Commercial Display Rack Types

Choosing the right type of display rack can feel overwhelming, but it really comes down to understanding your products and your space. Each style serves a different purpose, from maximizing floor space to encouraging impulse buys. Let's walk through the most common types so you can figure out what makes the most sense for your store. Think of this as your cheat sheet for building a more effective and engaging retail environment. By matching the right rack to the right product and location, you guide your customers and make it easier for them to find what they love.

Gondola Shelving

You know these well; they’re the workhorses of the retail world. Gondola shelving units are the large, free-standing displays that create the aisles in most stores. Typically double-sided, they offer a massive amount of merchandising space and are strong enough to hold a wide variety of products. The best part is their versatility. With adjustable shelves, you can easily change the height and spacing to fit everything from grocery items to apparel. Plus, they are a perfect canvas for custom graphics and colors, allowing you to integrate your branding directly into the store’s main fixtures. This makes them a foundational piece for any custom fixture program.

Slatwall and Gridwall Displays

When you need to make the most of your vertical space, slatwall and gridwall displays are your best friends. Slatwall panels feature horizontal grooves that hold a variety of shelves, hooks, and bins, offering a clean, built-in look. Gridwall displays use a wire grid pattern that provides a more industrial feel and incredible flexibility. Both systems are modular, allowing you to change your layout on a whim without much effort. Gridwall panels are often lighter and can be used in portable setups for events or pop-up shops. These systems are perfect for displaying accessories, apparel, or any hanging merchandise, giving you a high-impact wall display that can evolve with your inventory.

Countertop and Point-of-Purchase (POP) Displays

These small but mighty displays are all about capturing last-minute sales. Countertop displays sit right at your checkout counter, presenting small, high-margin items that customers can easily add to their purchase. Think lip balm, gift cards, or candy. Point-of-purchase (POP) is a broader term for any display designed to promote products and grab a shopper's attention at the moment of decision. These can be countertop units, small floor stands, or even displays that attach to larger shelves. They are expertly designed to interrupt a customer’s journey and trigger an impulse buy, making them a powerful tool for increasing the average transaction value.

Rotating Display Racks

Want to add a bit of interactive fun to your store? Rotating display racks, or spinners, invite customers to engage with your products. By allowing a 360-degree view, these racks make it easy for shoppers to see every item without having to move around. This makes them especially effective for showcasing a large number of small products in a compact footprint. You’ll often see them used for things like postcards, jewelry, keychains, and snacks. The spinning motion catches the eye and encourages browsing, which can keep customers in your store longer and expose them to more of your merchandise.

Wall-Mounted and Endcap Displays

Endcap displays are prime real estate in any retail store. Located at the ends of gondola aisles, they are impossible for shoppers to miss as they move through your space. This high visibility makes them the perfect spot for new arrivals, promotional items, and seasonal products. They are your store’s billboards, grabbing attention and driving traffic down the aisles. Wall-mounted displays, on the other hand, are all about efficiency. They help you use every square inch of your store by turning empty walls into valuable merchandising space. Both types of displays are critical for a well-managed store layout and require careful project management to execute effectively.

Free-Standing and Mobile Display Racks

Free-standing displays are designed to stand alone and make a statement. They can be placed anywhere on the sales floor to break up sightlines, create focal points, or highlight a specific brand or product line. Their standalone nature means they naturally draw the eye. Now, add wheels to one, and you have a mobile display rack. This mobility gives you incredible flexibility to reconfigure your store layout for sales, special events, or seasonal changes. You can easily move them to high-traffic areas to capitalize on foot traffic or wheel them away to make room for something new. This adaptability is key to keeping your retail environment fresh and exciting.

Must-Have Features for Your Display Racks

When you're selecting commercial display racks, it’s about more than just finding a place to put your products. The right features can make your displays work harder for you, saving time, protecting your inventory, and creating a better shopping experience. Let's walk through the five non-negotiable features to look for when you're ready to invest in new fixtures.

Material and Durability

Your display racks are a long-term investment, so they need to be built to last. The retail floor is a high-traffic environment, and fixtures take a lot of wear and tear from staff and customers. Look for strong, high-quality materials and sturdy construction that can handle the daily grind. Whether it's powder-coated metal, solid wood, or durable acrylic, the right material choice ensures your displays won't just look great on day one, but for years to come. A partner with robust manufacturing capabilities can guide you toward the most durable and cost-effective materials for your specific needs.

Adjustability and Weight Capacity

Your product line isn't static, so why should your shelving be? Racks with adjustable shelves give you the freedom to merchandise products of all shapes and sizes without being locked into a single configuration. This is crucial for accommodating seasonal items or new inventory. Just as important is the weight capacity. Always confirm that the shelves are engineered to hold your heaviest items safely. A well-designed rack provides peace of mind, ensuring it can support your products without bowing or breaking. This level of detail is determined during the design and engineering phase, where functionality meets safety.

Customization and Aesthetic Fit

Your fixtures are a core part of your store's atmosphere and brand identity. They shouldn't just hold products; they should enhance them. Customization allows you to create a cohesive look that aligns perfectly with your brand's aesthetic. This can mean custom colors, unique shapes, or integrated graphics that tell your brand story. When your racks are designed specifically for your products and your brand, they create a more memorable and engaging shopping experience. Seeing examples of custom work can help you imagine the possibilities for your own retail space and how fixtures can become a true extension of your brand.

Mobility and Flexibility

The ability to easily reconfigure your store layout is a huge advantage. Display racks with casters or lightweight, modular designs offer incredible flexibility. You can effortlessly move them to create fresh layouts, respond to changing traffic patterns, or set up for special promotions and seasonal events. This mobility makes it simple to test new merchandising strategies and keep your store feeling dynamic. Instead of being stuck with a rigid floor plan, you can adapt your space on the fly. This kind of flexible retail solution is essential for keeping your environment fresh and engaging for repeat customers.

Sustainability

Today’s shoppers are increasingly conscious of a brand's environmental impact, and your fixture choices can reflect your commitment to sustainability. Many retailers are now opting for display racks made from eco-friendly materials. This could include recycled or reclaimed metals and plastics, or wood sourced from responsibly managed forests. Choosing sustainable options not only helps reduce your environmental footprint but also sends a positive message to your customers. When discussing your project, ask about the availability of green materials and sustainable manufacturing processes to make a choice that's good for your business and the planet.

Budgeting for Your Commercial Display Racks

Setting a budget for your display racks can feel tricky because costs vary so widely. The final price depends on materials, complexity, and order size. But thinking through your needs ahead of time will help you make a smart investment that pays off in the long run. Instead of just looking for the lowest price tag, consider the total value a fixture brings to your store, from durability to brand alignment. A well-planned budget ensures you get racks that not only fit your finances but also support your sales goals and create a fantastic shopping environment for your customers.

Temporary, Semi-Permanent, and Permanent Displays

The lifespan of your display is one of the biggest factors affecting its cost. Temporary displays, often made of cardboard, are the most budget-friendly option and work well for short-term promotions. Semi-permanent displays use a mix of materials like plastic and cardboard, offering more durability for seasonal campaigns. For a long-term retail strategy, permanent displays made from metal, wood, or acrylic are the best investment. While they have a higher upfront cost, their durability provides better value over time, making them a reliable foundation for your store’s layout and a consistent part of your brand experience.

Custom vs. Off-the-Shelf Solutions

When choosing your racks, you can go with standard, off-the-shelf options or opt for a custom design. Off-the-shelf solutions are generally less expensive and readily available. However, custom fixtures are created specifically for your products and brand aesthetic. While more complex designs, premium materials, and high-quality finishes increase the price, they also create a unique and memorable shopping experience. A partner with strong design and engineering capabilities can help you develop a custom solution that perfectly captures your brand identity and meets your functional needs, making the investment worthwhile.

The Impact of Bulk Orders on Your Budget

If you’re outfitting multiple stores or planning a large-scale rollout, ordering your display racks in bulk is the most economical approach. Placing a larger order significantly reduces the cost per unit, allowing you to stretch your budget further. This strategy is especially effective for regional and national chains that need to maintain a consistent brand image across all their locations. Working with a supplier that has robust domestic and international manufacturing ensures you can get the quantity you need on time and at a competitive price, streamlining the entire process from production to delivery.

Finding Cost-Effective Solutions

Ultimately, finding a cost-effective solution is about balancing your budget with your long-term goals. Display rack costs can range from just a few dollars for a simple temporary unit to over a thousand for a high-end permanent fixture. The key is to define what you need the display to accomplish. Are you testing a new product or building a permanent section in your store? By carefully evaluating your promotional strategy, product requirements, and brand standards, you can find displays that fit your budget while effectively showcasing your products and strengthening your store’s overall appeal.

Today's Top Trends for Display Racks

The world of retail is always changing, and your display racks should keep up. The most successful retailers know that fixtures are more than just a place to hold products; they are a core part of the customer experience. Staying on top of current trends helps you create a store environment that feels fresh, engaging, and perfectly aligned with your brand. From flexible layouts to smart technology, these innovations are shaping how customers interact with products and perceive your store. Let’s look at the top trends that are making a real impact.

Modular and Flexible Designs

Think of your display racks as building blocks for your retail space. The days of static, one-size-fits-all shelving are behind us. Today, it’s all about modular and flexible designs that can adapt on the fly. These racks allow you to easily reconfigure your floor plan for seasonal promotions, new product launches, or even pop-up shops. This agility is a game-changer, especially for retailers who need to make the most of their space or want to keep their store layout feeling new. A well-designed modular system allows your team to make quick changes without needing special tools or a complete overhaul, ensuring your displays always look their best.

Smart Technology and Interactive Elements

Display racks are getting a major tech upgrade. By integrating elements like sensors, QR codes, or even small screens, you can turn a simple fixture into an interactive experience. These "smart" displays can gather valuable data on how shoppers engage with your products, showing you which items get the most attention and which are being overlooked. This information is incredibly powerful, helping you make data-driven decisions to refine your merchandising strategy and improve product placement. When you work with a custom partner, you can design fixtures with these technological integrations in mind from the very beginning.

Integrated Lighting Solutions

Great lighting doesn't just come from the ceiling anymore. One of the most effective trends is integrating lighting directly into display racks. Using energy-efficient LED strips to illuminate shelves or highlight specific products can dramatically change the look and feel of your store. This technique draws the customer's eye exactly where you want it to go, making your merchandise stand out and appear more desirable. Integrated lighting also helps create a warm, inviting atmosphere that encourages shoppers to stay longer. You can see how effective this is in some of our past projects, where lighting transforms a simple display into a stunning focal point.

Eco-Friendly Materials and Sustainable Practices

Today’s shoppers are more conscious than ever about the environmental impact of their purchases, and that extends to the stores they shop in. Choosing display racks made from sustainable materials like reclaimed wood, bamboo, or recycled metals and plastics shows your customers that you share their values. This commitment to sustainability can be a powerful part of your brand story. By partnering with a manufacturer who prioritizes responsible domestic and international manufacturing, you can ensure your fixtures are not only beautiful and durable but also align with your company’s green initiatives. It’s a choice that’s good for the planet and for your brand image.

Custom Branding and Multi-Functional Displays

Your display racks should work as hard for your brand as you do. Instead of generic fixtures, retailers are opting for custom displays that serve as a direct extension of their brand identity. This can include using specific brand colors, incorporating logos, or creating unique shapes that reflect your aesthetic. Multi-functional displays with adjustable shelving and interchangeable graphics also allow you to tailor the fixture to specific products or promotions. These custom touches help create a cohesive and memorable shopping experience that tells your brand story from the moment a customer walks in. Our comprehensive design and engineering services are built to bring these unique brand visions to life.

Using Display Racks to Drive Engagement and Sales

Once you have the right display racks, the next step is to use them effectively. Your fixtures are more than just furniture; they are powerful tools for guiding customer behavior, highlighting products, and creating a memorable shopping experience. For national retailers and regional chains, a consistent and thoughtful display strategy across all locations can significantly impact the bottom line. It’s about creating a cohesive journey for the customer, from the moment they walk in until they reach the checkout. By thinking strategically about how and where you use your displays, you can turn passive browsing into active purchasing. A well-placed rack doesn’t just hold merchandise, it actively sells it. This section will walk you through four key strategies you can implement to make your display racks work harder for your business, drive customer engagement, and ultimately, increase sales. We'll cover everything from the power of placement in high-traffic areas to the art of telling your brand story through the very fixtures that hold your products. These actionable tips will help you transform your retail space into a dynamic environment that not only looks great but also performs exceptionally well.

Strategic Placement in High-Traffic Zones

Where you place your displays matters just as much as what’s on them. Position racks in high-traffic zones like the front of the store, near the checkout counter, or at the end of busy aisles to capture maximum attention. These prime locations are perfect for showcasing new arrivals, bestsellers, or high-margin items. Some retailers are even making their displays more engaging with interactive elements like touchscreens. By placing your most compelling products in the natural path of your customers, you make it effortless for them to discover and purchase items they might have otherwise missed.

Cross-Merchandising Strategies

Cross-merchandising is a simple yet brilliant way to increase the average transaction value. This strategy involves displaying complementary products together to suggest a combined use. For example, you could place a rack of specialty barbecue sauces next to a display of grilling tools or position high-end leather conditioners beside a collection of handbags. These thoughtful pairings help shoppers find everything they need in one place and often inspire them to buy related items they hadn't considered. Effective custom fixtures can be designed specifically to facilitate these kinds of product stories.

Creating Seasonal and Thematic Displays

Keep your store feeling fresh and exciting by creating displays that reflect seasons, holidays, or current promotions. Modular and mobile racks are perfect for this, as they allow your team to quickly and easily change up your floor plan without a major overhaul. A thematic display for summer could feature beach towels, sunscreen, and hats, while a back-to-school theme might group notebooks, pens, and backpacks. These displays create a sense of urgency and relevance, encouraging customers to check back often to see what’s new.

Telling Your Brand Story Through Fixtures

Your display racks are a physical extension of your brand identity. The materials, colors, and overall design should align with the story you want to tell. A brand focused on sustainability might use racks made from reclaimed wood, while a modern, tech-focused brand might opt for sleek metal and acrylic. Customization is what makes a display truly connect with shoppers. Your fixtures don't need to be loud to be effective; they just need to feel authentic to your brand and create an environment where your products can shine. You can see how different brands achieve this by looking at examples of our work.

Common Mistakes to Avoid When Choosing Racks

Selecting the right display racks is a critical decision for your retail space. The right choice can guide customers and make your products shine, while the wrong one can create frustration and lost sales. With so many options available, it’s easy to make a misstep. By being mindful of a few key areas, you can ensure your investment pays off and your store looks fantastic. Let's walk through the four biggest mistakes retailers often make and, more importantly, how you can avoid them.

Ignoring Store Layout and Traffic Flow

Think of your store's layout as a roadmap for your customers. Your display racks are the points of interest along the way. A common mistake is choosing racks without considering how they will fit into the overall flow of your space. If a display is too bulky, it can create bottlenecks and make aisles feel cramped. Your goal is to create a clear, inviting path that guides shoppers effortlessly through your store. Your fixtures should make products easy for both customers and staff to reach, with accessible heights and shelves that simplify shopping and restocking. A well-thought-out design and engineering plan ensures your racks enhance the customer journey, not hinder it.

Overlooking Product Compatibility

It might sound obvious, but you’d be surprised how often retailers choose a rack they love, only to find it doesn't work for their products. Before you commit, take a detailed inventory of what you plan to display. Consider the size, weight, and shape of your merchandise. Heavy items need sturdy shelves with a high weight capacity, while delicate apparel might require specialized hangers or waterfall arms. If your product line changes frequently or you run seasonal promotions, you'll need versatile fixtures. This is where modular racks shine, as they allow you to quickly adapt your displays for new items. Ensuring your racks are compatible with your merchandise is a key part of creating a functional and beautiful retail environment, which is exactly what we do.

Prioritizing Cost Over Quality

We all love a good deal, but when it comes to fixtures, prioritizing cost over quality is a recipe for trouble. Inexpensive racks might save you money upfront, but they often end up costing more in the long run. Cheap materials can bend, break, or chip easily, making your store look unprofessional and creating potential safety hazards. A busy retail environment demands strong, durable construction that can stand up to daily use. Think of quality racks as a long-term investment in your brand's image and operational efficiency. By focusing on complete quality control, you ensure your displays will remain sturdy and attractive for years, saving you the headache and expense of constant replacements.

Choosing Static Racks That Limit Flexibility

The retail world is always changing, and your store needs to be able to keep up. A major mistake is locking yourself into static, inflexible display racks that can't adapt to new merchandising strategies or product assortments. Retailers need displays that can be easily changed. Modular racks, for example, allow you to quickly set up new product displays or change layouts for different seasons. Look for features like adjustable shelves, interchangeable components, and casters for mobility. This flexibility allows you to refresh your store's look, run promotions, and test new layouts without investing in a whole new set of fixtures. Seeing examples of our work can show you just how versatile and dynamic a custom fixture program can be.

How to Choose a Fixture Partner

Selecting the right company for your display racks is about more than just finding a supplier; it's about choosing a partner. This is especially true when you're managing a multi-location rollout or need custom solutions at scale. A true partner goes beyond a simple transaction. They become an extension of your team, invested in the success of your retail environment and dedicated to helping you meet your deadlines and budget. They understand that fixtures are a critical part of your brand's physical presence and the overall customer experience. The goal is to find a team that gets your vision and has the infrastructure to bring it to life, whether for ten stores or a thousand.

The right partner brings expertise to the table that can save you time, money, and a lot of headaches. They’ll help you think through the entire lifecycle of your fixtures, from initial concept to final installation and even inventory management for future needs. This collaborative approach is what separates a vendor from a partner. When you find a company that offers comprehensive services, you’re not just buying racks; you’re building a foundation for a successful and scalable retail strategy. They handle the complexities of manufacturing and logistics so you can focus on what you do best: running your business and connecting with your customers.

What to Look for in a Provider

When you're vetting potential partners, it's easy to get overwhelmed. To simplify the process, focus on a few key areas. First, look for robust design and engineering capabilities. Your partner should be able to take your idea and turn it into a functional, durable, and brand-aligned fixture, not just pull something off a shelf. Next, evaluate their project management process. A dedicated team that provides clear communication and oversees every detail is essential for keeping large-scale projects on track. Finally, ask about their quality control. A commitment to complete quality control ensures consistency across every single fixture, protecting your brand's reputation and providing a great in-store experience for your customers, no matter which location they visit.

Choosing the Right Display Rack for Your Business

Selecting the right display rack is more than a logistical choice; it’s a strategic decision that shapes your customer’s experience. The perfect fixture doesn't just hold merchandise. It communicates your brand’s story, guides shoppers through your store, and ultimately, helps drive sales. To make the best choice, you need to consider how your racks fit into your store’s environment, your plans for future growth, and the value of having an expert partner by your side.

Align Racks with Your Retail Environment

Your display racks are a fundamental part of your store's atmosphere. They should feel like a natural extension of your brand, not an afterthought. Think about your overall store design. Is it modern and minimal, or rustic and warm? The materials, colors, and style of your racks should complement this aesthetic. Good displays create an inviting space that encourages customers to browse longer. By carefully selecting fixtures that align with your brand identity, you can create cohesive and successful retail environments that make your products stand out for all the right reasons.

Plan for Growth and Multi-Location Rollouts

If you’re a regional or national chain, consistency is key. Your display racks need to be scalable and adaptable for rollouts across all your locations. Look for modular and flexible designs that can be easily updated for seasonal promotions or new product lines. This ensures a uniform brand experience for customers, no matter which store they visit. Planning for growth also means choosing a fixture partner who can manage the logistics of producing and delivering large orders on time and on budget, ensuring every location is set up for success from day one.

The Benefits of Working With a Custom Partner

Working with a custom fixture partner gives you access to a team of experts dedicated to bringing your vision to life. Instead of trying to fit your products into a standard, off-the-shelf rack, a partner can create a solution tailored specifically to your merchandise and brand. This collaboration involves more than just manufacturing. It includes expert guidance on design and engineering to ensure your displays are not only beautiful but also functional, durable, and cost-effective. A custom approach allows you to create a unique shopping experience that connects with customers and sets your brand apart from the competition.

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Frequently Asked Questions

What's the first step I should take when choosing new display racks? Before you even look at a single rack, take a moment to think about your products and your brand. Consider the specific size, weight, and shape of the merchandise you plan to display. At the same time, think about your brand's personality. Is it sleek and modern, or warm and rustic? Answering these two questions first will give you a clear direction and help you choose fixtures that truly fit your space and your merchandise.

How do I know if I need a custom fixture or if an off-the-shelf one will work? Off-the-shelf solutions can be a good fit for standard products or very temporary needs. However, if you want to create a unique brand experience, showcase unusually shaped items, or need consistency for a large-scale rollout across many stores, custom is the way to go. A custom fixture is designed specifically for your brand and products, ensuring a perfect fit and a cohesive look that stock options just can't replicate.

My product line changes all the time. What kind of racks offer the most flexibility? For maximum flexibility, you should look for modular and mobile display racks. Modular systems have interchangeable parts, like adjustable shelves and hooks, that allow you to easily adapt the display for different product sizes. Racks with wheels, or casters, give you the freedom to completely rearrange your store layout for sales, events, or seasonal changes with minimal effort.

How can I make my displays look great on a tight budget? A great look is more about smart choices than big spending. You can achieve a high-end feel by focusing on a few key details. For example, integrating simple LED lighting can make any product look more appealing. Also, consider a semi-custom approach where you add your brand colors or logo to a more standard fixture. These small touches create a polished, cohesive look that feels expensive without the high price tag.

Besides holding products, what else should my display racks be doing for my store? Your racks should be active members of your sales team. Strategically, they should guide customers through your store, creating a natural and enjoyable path. They should also tell your brand's story through their materials and design. Finally, they can help increase sales through smart cross-merchandising, which is placing related items together to inspire customers and make their shopping trip more convenient.