Monthly Newsletter | July & August 2019
S-CUBE Fixtures for Retail
Table of Contents
S-CUBE Debuts Pop-Up Shop for Brooks Brothers
Showcase Your Finest
The Grocery Store of the Future...
Target Named Store of the Year
 
S-CUBE Debuts Pop-Up Shop for Brooks Brothers
The Brooks Brothers PAVE Challenge: With opportunities to open short-term lease pop-up shops, students were challenged to design the Brooks Brothers ‘Red Fleece’ brand experience within a 10’ x 10’ space.

Requirements: 
  • Quick, easy assembly
  • Not require permanent installation
  • Support options for hanging, storage, display, promo material, VM elements
  • Represent brand history
  • Incorporate Red Fleece name/logo and maintain brand feel 
  • Original, innovative, unique design

Student teams were pitted against each other to develop potential Pop-Up solutions.  Initial concepts were reviewed and received input from Brooks Brothers.  Concepts were then further defined for final submittal and selection. The Bellevue teams, guided by Instructor Mark Mappala showed tremendous creativity, and all delivered on the criteria.

The winning design was developed by student team: Cheuk Shing Ho and Eleazar Juarez-Diaz. Their concept was envisioned as a place to experience the brand, to be in community, to gather, belong, linger, share and learn.  The shop features the following key architectural elements: 
  • Overhead identity structure 
  • Wardrobe
  • Display table
  • Display rack(s) 
Elements were designed to be reconfigurable based upon leased Pop-Up space dimensions, easily maintaining the brand in any configuration.

S-CUBE value-engineered the concepts for the most efficient production, sourced materials, set quality standards, fabricated in our China facility, imported and installed at McCormick Place. LedConn has partnered with us to provide the lightbox frame
Finishes feature: black, wood and brown laminates, gold metal square tubing, herringbone accents under table. 

S-CUBE’s plating involves a double dip and double polishing process for a high-end, mirrored finish.

About the Collaborators:
Brooks Brothers is the country's oldest clothing retailer, proud to uphold the same traditions and values for nearly two centuries. We believe these are the reasons why our customers consider us to be far more than a store. Brooks Brothers is an American icon. 

Bellevue College is a public college in Bellevue, Washington with an 
annual enrollment of 31,200 students.  The Interior Design Program provides a comprehensive, high-quality interior design education that is responsive to the changing needs of its students and the design profession. 

PAVE stands for Planning and Visual Education. The association’s mission is to connect students, educators, and professionals who support the retail industry in a vibrant, meaningful, and mentoring format. 
 
Showcase Your Finest 
Utilizing the basic design styles we have developed and engineered, S-CUBE offers the ability for semi-customization.  Cases can be uniquely yours through specification of:
  • finishes on metal extrusions
  • case bodies finished in a variety of custom laminates
  • options for glass profiles in full or partial vision
  • interior lighting 
  • accessories options

Engineered for the most cost-effective production and packed for the safest transit - our showcases ship from our China facility fully-assembled to regional department store chains in the US.  This saves on time to deliver product into stores and eliminates added shipping/handling.  
For information on the S-CUBE Showcase line, please contact Eric Weinstein at 847-954-5239 or eric@scubefixtures.com.
 
 
The Grocery Store of the Future is Closer than You Think
Customer experience will be huge
In the future, stores will cater to shoppers’ insistence on a seamless experience whether they are in the store or shopping online. Retailers will create experiences that easily guide customers through the store to make shopping trips faster and easier. For example, some stores are activating customer data and working closely with brands to create new in-store experiences that make shopping easier for customers including organizing product sections around consumer needs, such as gluten-free and organics, or moving ready-to-eat meals to the front of stores. Metro, Canada has created new in-store experiences in dairy, frozen food, and beverage and snacks.
Grocers will also be taking a page from retailers that are creating “experience destinations” based on the needs of their communities offering healthy living and destination meal offerings, with key features including a loft dining area, wine tasting room, sushi and bakery departments and outdoor seating.”

Future shoppers’ grocery visits will be driven by a desire for inspiration in their leisure time, instead of just needing to restock their kitchens. They’ll visit to experience new products in-person and via augmented reality, participate in cooking demonstrations, and enjoy activities like wine tastings.

Convenience will be center stage
Twenty years ago Jeff Bezos predicted that brick and mortar stores would survive only if they provided either entertainment value or immediate convenience, and that has proved largely true for grocery stores. Shoppers in the future will continue to be pressed for time and will want to shop at stores that are conveniently located, have the right variety of products to meet their needs, and where they can get into and out of quickly.

Before even leaving for home, the shopper’s integrated smart home will help inventory what items need to be purchased and add those items to the list that is then automatically relayed to the retailer to prepare for the shopper for either home delivery or click and collect in store. Once the shopper arrives, the retailer will alert of real-time promotions that are based not only on their shopping patterns but also on other variables such as the weather.
 
Once inside, shoppers can open a mobile app to enable personal pricing on digital shelf edges. They will also be able to scan and pay for their items with their phone.  

Grocery stores will shrink 
Future grocery stores will be one third to one half the size of what they are today. The average grocery store built over the last 10 years has a footprint of 45,000 square feet but newer stores are already shrinking with many closer to 20,000 square feet. Future grocery stores will be even smaller.

The stores will carry about 5,000 items compared to today’s stores that have 45,000+ SKUs. The stores will focus more on local, regional offerings as well as on private brands. 

The robots are here — and more are coming
Robots, drones and other forms of automation have already arrived to a number of grocery retailers. Some retailers are already using automation and artificial intelligence to closely monitor inventory and picking in the warehouse and to make sure their inventories can be replenished within a day instead of weekly. Drones will also be used to hover above the aisles and scan inventory. 

Retailers that have built up troves of customer data through loyalty programs over the years will also be at an advantage. By utilizing video analytics and artificial intelligence, retailers will be able to predict customers’ state of mind and then be able to make timely recommendations to customers as they shop.

Autonomous vehicles delivering groceries, similar to the ones Kroger has introduced, will also be in play delivering groceries to customers who don’t want to shop in the store. And, robotic assistants like Giant Food Stores’ “Marty” will be common place scanning shelves, identifying spills, and even scrubbing floors.

Online or offline, customers will demand an exceptional experience from retailers. And the best way for retailers to ensure they are creating the store of the future their customers want is to make sure they understand not only the technology on the horizon, but more importantly are listening to what their customers are already telling them through their data.


Source: Chainstorage.com

 
 
Target Named Store of the Year
The exterior of the store signals the merging of old and new, preserving and invigorating the mid-century-style building’s facade and signage. The facade was re-skinned with cedar wood siding, modern glass windows in what had previously been a solid wall, and Target’s red accents. The ‘50s-style canted entry roof and vertical pole sign were rebuilt—now with the Target name spelled out in stacked, staggered LED-lit blocks. (The original exterior signs were reused in the store interior. The block letters of the "BOWL" sign, complete with rust, now bring their retro look to an interior wall of the store, while the old neon parking arrow points the way from the elevator down to the parking lot below the store.)
For this cozier, ultra-localized Target, even the round red concrete bollards that appear in front of every Target store have been adapted to fit the theme. The addition of three dots of black paint turns each one into an oversized bright red bowling ball.

Curated selections
Like other small-format Target locations, the Powell Boulevard store is intended to bring a pared-down, curated selection of the company’s merchandise into the type of urban and dense suburban neighborhoods where the company’s full-size department stores won’t fit. Each small-format concept is unique in size, design, and merchandise assortment. At 32,000 sq. ft., the Powell Boulevard store is slightly smaller than the chain’s average small-format unit and a fraction of the size of a typical full-sized Target store of about 130,000 sq. ft. Merchandise is chosen to match the needs and demographics of this specific neighborhood, determined through listening sessions with local residents, groups, and community leaders—and continually fine-tuned after the store opens.

In short, the store is designed to provide merchandise to meet all of its shoppers’ basic needs, as well as some unexpected surprises. Special displays highlight new and featured items, while cross-merchandising encourages shoppers to discover new products and uses they might not have considered. Each department’s displays are unique. Fixtures and adjustable spot lighting are flexible for frequent changes. With the store’s emphasis on serving the local neighborhood, neighborhood services including an online order pickup counter and a CVS pharmacy are located front and center. Also near the entry, a ‘50s-style counter and seating area offers a convenient grab-and-go selection of food and beverages. Like Target’s big-box stores, the small-format store layout incorporates wide aisles, open sightlines, and straightforward signage.

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