|Monthly Newsletter | June 2019|
|Table of Contents|
S-CUBE Sales Team Grows
The Impact of Personalization on Retail
In-Store Shoppers Opt for Mobile Devices Over Associates
|Glen Cacioppo joined the S-CUBE team effective April 22, 2019 as Vice President of Sales, to manage key national chain accounts.|
Cacioppo, an industry veteran comes to S-CUBE most recently from Premier Store Fixtures, Inc. where he served as Executive VP Sales & Marketing from 2011 through 2018. Prior to Premier, Cacioppo was VP Business Development at the Leggett & Platt, Store Fixtures Group from 1998 though 2011.
|“Glen brings a wealth of industry experience and unique retail perspective. He has a successful record of delivering fixture solutions that address merchandising and budget challenges,” said CFO John Vacala. “I look forward to working with him as our S-CUBE division continues to grow”.|
Please join us in welcoming Glen to our team at firstname.lastname@example.org
|The Impact of Personalization on Retail|
|Over the past twenty years, many in the retail industry have predicted the demise of the physical store. That seemed like a reasonable assumption given the accelerated
growth of e-commerce and advancements in mobile technology; however, the reality is, the store is still the foundation of retailing. It is where the tactile and sensory experience comes together for the consumer, but the traditional store concept is changing.|
|Customer experience is key. Customers still want to shop today, but they want to do so on their own terms and in a way that is most convenient for them and further develop a relationship with brands.|
With 79% of consumers wanting personalized services, there is a big opportunity for retailers to meet these expectations. Retailers that identify customers when they enter the store and equip their associates with the proper mobile tools can personalize the shopping experience based on customer context.
Our white paper is available for you today. For FREE. To download, click here.
|In-Store Shoppers Opt for Mobile Devices Over Associates|
|Mobile technology plays a major role in brick-and-mortar shopping, according to a new survey.|
Results of a recent study of U.S. consumers conducted by Kelton Global on behalf of RetailMeNot, Inc. indicate 69% of in-store shoppers would rather consult a product review on their phone than ask a store associate. More than half (53%) would rather use a mobile device to find deals and offers on products they are considering purchasing than discuss promotions with an in-store associate.
|In addition to using their phones as assistants in stores, the survey demonstrates consumers are leveraging their devices to seek out deals that can be redeemed in-store:
- Nearly half (49%) of respondents have an app that collects and provides deals and discounts across retailers on their smartphones.
- 65% of respondents say receiving mobile coupons they can redeem in-store is important when shopping in physical stores.
- 69% say receiving a personalized offer on their phone that they can use in-store would make them more likely to visit a physical retail location.
- Americans are 30% more likely to complete a purchase in person than on their smartphone when they find a deal on their phone.
- 38% of shoppers who begin their journey on a smartphone and 43% of shoppers who begin their journey on a desktop complete their purchase in a physical store.
- While 64% of shoppers complete their purchase in a physical store, 39% start their shopping journey on a mobile device and 14% begin on a desktop.
In good news for brick-and-mortar and omnichannel retailers, survey results also show that physical stores still play a major role in retail. Eighty-five percent of respondents shop in a non-grocery physical retail store during a typical week, visiting up to three stores on average. That average goes up to four stores per week among millennial shoppers and 5.25 among Generation Z, excluding grocery and convenience stores.
|Eric Weinstein and Evan Finke, managing partners of S-CUBE recently visited our China manufacturing partners. It was a great opportunity to check on production, revisit quality procedures, plan for upcoming programs and spend time forging bonds with the people making your products.|
Our China factories bend, fold, and stamp metal into the custom displays and racks that we ship to your stores. This trip also provided the chance to watch our very latest robotic welding and bending machines in action.
As our manufacturing volume grow, it is imperative that we maintain open communications, review procedures, and ensure quality -control with our global partners though face-to-face collaboration. These are the keys to our success.
But the trip was also not all business. We took some time to enjoy the country, absorb the culture, and share delicious meals with both old and new friends. These partnerships are crucial to our ability to deliver consistent quality at competitive prices.