Why Custom Point of Purchase Merchandising is Worth It? Explained

What’s the thing that catches your eye in a store? You’ll most often gravitate towards enticing signage or colorful displays. These are great examples of custom point-of-purchase merchandising and retail display solutions. S-Cube Fixtures are known for helping showcase your product right to engage shoppers with custom point-of-purchase displays and fixtures. So how do you know what types of displays your products need? Read on for the complete guide to custom designed point-of-purchase displays, retail fixtures, and more!

Benefits of Custom POP Fixtures and Displays for Retail

Standing out among a crowd is important on all levels, including products in a store. A successful strategy to do this is investing in custom designed point-of-purchase displays or custom retail fixtures. These point-of-purchase display fixtures can be entirely different from the traditional ones shop owners use.

For example, if you sell a particular product like vehicle fuel or golf club handles, you’ll need something custom to showcase these. Traditional retail fixtures won’t do the trick. Custom point-of-purchase merchandising can also help your marketing message that resonates with customers. Anything to improve a customer’s overall experience is a win in the business owner world.

Related Article: The Importance of POP Displays in Retail

How to Align Custom POP Displays with Your Brand Identity

One of the first things you want to do when conversing about custom point-of-purchase fixtures is to know and understand your brand identity. Brand identity is visually what represents your products through your core values. Getting a custom point-of-purchase display to catch a customer’s attention is easy, but aligning it with your brand identity is where it can shine. Communicate with your fixture vendor, like S-Cube Fixtures,  and tell them your specific fonts, logos, and color scheme so they can mimic it in the store fixtures custom made for point of purchase you order. This way, your display will represent your brand and make it stand out against competitors, creating a memorable shopping

How POP Displays Influence Customer Buying Behavior

Most people don’t know that the retail environment around us influences our shopping behavior. As soon as a customer walks through the door, they instantly look at marketing messages to drive buying decisions. Once you understand this as a retail store owner or product manager, you can use custom point of purchase merchandising to play a huge role in customer decision-making. Where should your point-of-purchase display fixtures be located? What type of products do you want to show most effectively? These are questions you’ll need to consider with shopping behavior in mind. Then, you’ll be able to remain competitive and improve your sales across the board.

Related Article: Unleash the Power of Custom Displays for Your Business

Tips to Make Custom Point-of-Purchase Fixtures Grab Attention

We’ve discussed shopping behavior and brand identity, but what attracts customers to your custom displays? The right point-of-purchase displays capture the attention with eye-catching signage, interactive displays, loud fonts, and colors. Your goal is to make the environment around your products and fixtures memorable for consumers. When you’ve achieved this, customers will keep coming back repeatedly.

Summary

The advantages of custom point-of-purchase (POP) merchandising and retail displays are compelling: they capture attention, invoke an emotional response in customers, and often boost sales. But when investing in such a display option, it’s important to understand the right display for you and your product. By following these steps, retailers can reap the rewards of investing in POP merchandising and retail displays. When beginning this process, consider S-CUBE Fixtures a reliable resource for finding cost-effective problem-solving fixture solutions, where customer satisfaction is always a top priority!

Frequently Asked Questions

1.What is a custom point-of-purchase display?
A custom point-of-purchase display is a branded fixture placed near checkout or high-traffic areas to showcase products and drive impulse sales. These displays are tailored to fit your product size, design theme, and marketing goals.

2. How much do custom POP displays cost?
The cost depends on materials, complexity, and quantity. Simple cardboard displays may cost less, while permanent fixtures made of wood or metal are more expensive. Custom POP displays typically offer a strong return on investment by boosting product visibility and sales.

3. How long does it take to create a custom display?
Designing and producing a custom point-of-purchase display usually takes 4 to 8 weeks. This timeline includes initial concept development, prototyping, approvals, and final production.

4. What types of custom POP displays are available?
Common types include countertop displays, floor stands, endcaps, wall-mounted units, and interactive digital displays. Each type serves a different purpose depending on product size, placement, and customer flow.

5. Should I choose a stock or custom POP display?
Stock displays are faster and more affordable but lack brand distinction. Custom POP displays offer full control over design and branding, making your products more memorable and aligned with your store’s identity.