December 1, 2020 •Elder Ocampo
While shoppers continue to expect ease and convenience in the retail setting, they also demand that retail experiences be both memorable and impactful. Additionally, online retail has created endless aisles, accelerated the lifecycle of consumer trends, and produced an expectation among buyers that retailers will tailor and curate products just for them! But even as the retail environment evolves there are some things that remain constant in the world of brick-and mortar retail - a need to display products. What fixture options are available for retailers that are not fully and expensively customized, and yet not ‘off-the shelf’ basic. Semi-customized solutions, such as the Di Simo Modular Fixture Collection blend the best standard systems with customized add-ons and finishes for a uniquely branded look, while maximizing budget-friendly fixture solutions.
Most retailers want a custom retail display that will differentiate their product in a crowded marketplace and help to reinforce their brand. But retailers are increasingly finding it difficult to justify custom fixtures with budget constraints and lead-time pressures.
Retail fixtures are one of the most prominent visual features of the store environment and the framework of effective product displays. They must not only be functional, but they must also be consistent with the brand message being conveyed. Both store fixtures and the props around them drive the customer experience and, therefore, customer loyalty.
But these fixtures really don't have to break the budget. With tight timelines as well as budget constraints, Shoe Show worked with the S-CUBE team to find innovative solutions to reduce the installation times at their new store locations, while at the same time maintaining the high level of quality of their primary supplier.
Retailers/brands choose retail fixtures to enhance products, maximize inventory capacity, facilitate shopping ease, and offer the flexibility to easily transform a sales floor. They must pay attention to the colors and finishes of store fixtures to ensure consistency with their brand and to complement the products being sold. Increased competition among retailers, mounting industry financial pressures, and a rapid acceleration in product innovation have combined to reduce planning horizons and production lead times for retail store display and fixture programs. In this era of tight budgets and shrinking lead times, many retailers are looking for fixture solutions—ones that will allow them to improve the customer experience and keep them coming back every time.
Check out our Experiential Retailing Guide
It's not just about the transaction. Custom fixtures = a unique customer experience. Our guide uncovers how to create an authentic retail experience to build loyalty and boost sales.
In this era of tight budgets and shrinking lead times, many retailers are looking for solutions to fixture needs and that is where S-CUBE Custom Fixture can help. S-CUBE has a team of experts to help you navigate the options and to explore the best way to maximize your budget. Based upon your goal, S-CUBE can guide you in determining the right balance of custom, semi-custom and standard store fixtures, contact us to get started today!
Frequently Asked Questions-FAQs
What Are Semi-Custom Retail Fixtures?
Semi-custom retail fixtures are hybrid display solutions that combine standardized components with customizable elements like finishes, colors, and configurations. This approach offers a balance between cost-effectiveness and brand personalization.
How Do Semi-Custom Fixtures Enhance Brand Identity?
These fixtures allow retailers to incorporate unique design elements that reflect their brand's aesthetics, creating a cohesive and memorable in-store experience. Well-designed fixtures can guide customer flow, highlight key products, and reinforce brand messaging, leading to increased customer satisfaction and loyalty.
What Is the Typical Lead Time for Semi-Custom Fixtures?
The lead time for semi-custom fixtures varies depending on complexity, materials, and manufacturer. On average, the process—from design approval to delivery—can take several weeks to a few months. Retailers should plan ahead to accommodate design iterations, manufacturing, and shipping to ensure timely installation.
Are Semi-Custom Fixtures Cost-Effective?
While fully custom fixtures can be expensive, semi-custom options offer a cost-effective alternative by utilizing standardized components with selective customization. This approach allows retailers to achieve a unique look without the high costs associated with fully custom designs.
How Do I Choose the Right Semi-Custom Fixtures for My Store?
Consider factors like product type, store layout, target audience, and brand identity when selecting fixtures. Engaging with fixture manufacturers or designers can provide valuable insights and recommendations tailored to your specific requirements.