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Brooks Brothers

Project Challenge:

The 2019 PAVE Challenge was presented by S-CUBE and Brooks Brothers: With opportunities to open short-term lease pop-up shops, students were challenged to design the Brooks Brothers ‘Red Fleece’ brand experience within a 10’ x 10’ space.


  • Quick, easy assembly
  • Not require permanent installation
  • Support options for hanging, storage, display, promo material, Visual Merchandising elements
  • Represent brand history
  • Incorporate Red Fleece name/logo and maintain brand feel
  • Original, innovative, unique design

Service Scope:

The shop features the following key architectural elements:

  • Overhead identity structure
  • Wardrobe
  • Display table
  • Display rack(s)

Elements were designed to be reconfigurable based upon leased Pop-Up space dimensions, easily maintaining the brand in any configuration.


S-CUBE value-engineered the concepts for the most efficient production, sourced materials, set quality standards, fabricated in our China facility, imported and installed at McCormick Place. LedConn has partnered with us to provide the lightbox frame.


Finishes feature: black, wood and brown laminates, gold metal square tubing, herringbone accents under table.

S-CUBE’s plating involves a double dip and double polishing process for a high-end, mirrored finish.


See how S-Cube Fixtures worked with Follett


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