How Custom Point of Purchase (POP) Displays Can Change the Retail Game

Custom POP displays, otherwise known as point of purchase, can truly change the game if implemented correctly in your retail space. You want your customers to be wowed as soon as they walk in the door. In order to do this, you have to have well-executed Point of Purchase displays in place. Luckily, S-Cube Fixtures is all too familiar with this kind of strategy and can walk you through the ins and outs of all these POP displays. Read more on examples of effective designs, how branding and functionality work together, and more to drive sales!

Why Custom POP Displays Matter

POP displays are great to showcase new products or limited edition merchandise. We like to think they’re the silent salespeople in your store. If you design these kinds of fixtures to match your brand identity or overall store theme, you’re able to grab your customers' attention way more quickly. Here are some other ways in which custom POP displays matter:

Grabbing Attention in a Crowded Market

There is so much to truly ingest when you’re a customer in a shopping environment. It’s highly competitive, and customers can sometimes feel bombarded with countless products and brand messages. In order to grab their attention, you must be different. Consider custom POP displays to cut through the noise with bold designs that stop shoppers in their tracks. It can be an innovative shape, vibrant colors, multi-functional features, or more.

Helping With Customer Experience

Having a great shopping experience doesn’t just materialize from thin air. Retailers carefully create it. POP displays are a great tool in helping to make browsing easier or highlighting specific products to show your brand’s individuality and creativity.

Driving Sales and Brand Loyalty

Standard point-of-purchase displays can sometimes be bulky or even so mundane that customers walk right past them. When you have custom POP displays, you’re able to truly capture your brand identity. It can help shoppers instantly recognize your logo or store aesthetic, which can in turn, help build brand loyalty. Having a consistent physical presence contributes heavily to that trust. The good news is that S-Cube Fixtures specializes in crafting POP displays, so you know where you can start when you decide to go this route.

Custom POP Displays in Action

If you’re curious how POP displays are implemented in stores, here are some popular examples we’ve had experience in helping with in the past:

Grocery Stores

Grocery stores have a lot of merchandise and product inventory. Custom POP displays can help eliminate disorganization. Imagine a well-designed display with bright colors and large, clear text promoting a new brand of organic granola bars. It might include separate compartments for samples, a slot for a brochure about the brand's eco-friendly sourcing, and bold signage highlighting a limited-time discount. These clean and planned-out fixtures help shoppers feel invited to shop and can motivate them to add more to their cart rather than walk away in frustration.

Electronics Shops

Gadgets usually have a higher price tag when compared to standard products in a retail environment. Because of this, you’ll want to make sure you display them in the best way possible and give them a “wow” factor. It’s a flashy gadget, so having a flashy display is only right. For example, these kinds of custom point-of-purchase fixtures might include built-in speakers that allow customers to test the product's sound quality. Sleek digital screens could showcase product features in action, and clean design elements will support the high-tech vibe.

Fashion Shops or Boutiques

There are quite a handful of fashion or apparel type stores. The most effective way to stand out from the crowd is to differentiate yourself and specialize in visual appeal. Boutique stores like this may feature a POP display for a new collection of handbags designed like a miniature closet, complete with spotlights and mirrors. Your most important goal is to make your displays an experience rather than just simply showing off the product.

Summary

After reading this, you hopefully have a better idea of how custom POP displays work and how to get started. Just remember that it’s all about the experience you’re giving to your customers. You want these kinds of retail fixtures to help with building meaningful moments, which should then translate to increased sales and long-term loyalty. S-Cube Fixtures is ready to bring your vision to life with custom displays that speak your language and meet your objectives. Explore our website today to get started!