Retailers have a hard enough time facing tough decisions for their stores. The last thing they want to think about is wasting money on standard fixtures that just aren’t doing the trick. Most of the time, standard fixtures are a cost-effective solution, but depending on the type of retail space and merchandise you want to display, it may be more of a beneficial investment to go the custom retail fixtures route. This blog will discuss why standard fixtures aren’t as cost-effective as you’d initially think and what your options can look like. Read on for more!
Hidden Costs of Standard Fixtures
Standard fixtures aren’t as affordable as you might think in the grand scheme of things. You’ll want to know where all the hidden costs are and if they’re truly worth the investment. Read below on how custom fixtures may be worth your money when considering what costs go into standard fixtures at the end of the day.
Related Article: How to Find the Best Fixtures for Your Store
Limited Flexibility
Standard fixtures are often bulky and have predetermined shapes that can make your retail space and layout quite limited. For many retailers, this one-size-fits-all approach doesn’t work seamlessly, especially if they already have a small retail store to begin with. Having big, bulky standard fixtures can reduce sales and frustrate both customers and employees.
Missed Opportunities for Brand Reinforcement
Fixtures are so much more than just simple shelves that hold products up. They can be visual cues that enforce your brand’s image and unique story. Having custom fixtures in your space can give you the opportunity to be creative and help push your brand’s aesthetic. These details strengthen your brand’s presence and make a lasting impression on shoppers.
Higher Long-Term Maintenance Costs
Standard fixtures may seem affordable upfront, but when they break, they can become a long-term expense. These kinds of fixtures aren’t accustomed to being used for a long time and can often show wear and tear much quicker than custom fixtures. The last thing you want to worry about during a busy foot traffic season is your shelves giving out or display racks breaking. Over time, what seemed like a bargain can become a financial and logistical drain.
Suboptimal Customer Experiences
Customers want to come into a store and feel relaxed and at ease. It’s hard to do that when ill-fitting fixtures create cramped spaces and aisles. This small inefficiency can turn away shoppers faster than you might think. Custom fixtures eliminate this problem by being perfectly optimized for your retail space. With this fix, you’ll notice longer browsing times, higher purchase rates, and repeat visitors.
Why Custom Fixtures are the Better Choice
Custom fixtures may seem pricey at first, but they have so many benefits and are considered a great investment for most retailers. Their tailored design is able to display your product line in the way you want, so that all the shelving displays and more can perfectly fit in your space. Also, these custom fixtures are built to last. You won’t have to worry about them breaking down over time, which means fewer replacements, lower maintenance costs, and fewer disruptions to your business operations.
Summary
Don’t fall for the cookie-cutter fixtures, especially if your store is a specific size or sells specific kinds of merchandise. Custom fixtures are way more worth your investment dollars while also being able to give you a stronger brand identity. It’s all about making the shopping experience memorable so it sticks out from the crowd of standard retail fixtures. Team up with S-Cube Fixtures today if you’re interested in custom retail fixtures and see what we can offer you.
