DTC brands are most commonly known as direct-to-consumer brands. They are what some call traditional retailers in how they think about strategy and store layout. Knowing how they work and make decisions can help you and your own brand by staying aware of the competition and being able to change or update your own retail space. Read on for more on how S-Cube Fixtures can help!
The DTC Strategy – Connecting with Customers Directly
The DTC strategy is quite simple but powerful in the lines of retail: have your brand connect with customers directly, so you don’t have to worry about having a need for third parties like distributors or retailers. This idea pretty much takes full control of the customer experience. You’re able to have insight from a customer’s initial discovery to purchase, delivery, and then follow-up support if needed. By being the main component and not having so many outside teams, you’re able to gain a higher margin and maintain your brand message more consistently.
Personalizing Your Data
One of the biggest benefits of being a DTC brand is having total control over your customer data. With this data, you can yield a wealth of valuable insights, such as tracking shopper behavior, personalizing recommendations, and even testing or refining brand or marketing messaging. Giving these highly tailored experiences to your customer base can create more customer loyalty and increase lifetime value. Retailers everywhere are now recognizing the need to implement similar tools, both online and in-store, to remain relevant.
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Speed is the Name of the Game
Direct-to-consumer brands are all about speed. The quicker they’re able to adapt to emerging trends or launch new products, the better they're able to get the upper hand. Traditional retail spaces are often held up by rigid supply chains and can’t change their layout without some time and consideration because of it. To stay competitive, you may want to adopt DTC methods to some extent for tasks like store displays or inventory planning, so you’re the first out of your competitors to do so. This is where quality and reliable fixtures or displays can work in your favor. S-Cube Fixtures can design exactly what you need when it comes to custom fixtures or point of purchase displays, so consider teaming up with us to take your retail space to the next level.
What DTC Means for Physical Retailers
Don’t be afraid of DTC brands. They’re often an example of innovation and can benefit a lot of traditional-style retailers. DTC brands are known for things like investing in custom fixtures, leveraging data for merchandising, and most importantly, building relationships directly with customers. Consider installing immersive retail environments like modular displays showcasing exclusive products or loyalty programs to better understand your customer demographic. Also, put more time into understanding your data. Knowing everything about your shopper flow, products, engagement, and more can make you a better retailer.
Summary
Direct to consumer brands aren’t something that retailers should be ignoring. These kinds of brands are the new hot thing and have fundamentally changed how brands interact with consumers. Customer experience is more important now than ever, especially in a technology-based era. Most customers are behind a screen when they get their product, so being able to give them a memorable experience rather than a more transactional experience can be what makes your retail space better than the rest. Think of DTC as an invitation to rethink the in-store experience. With the right fixtures, displays, and technology partners, retailers have the opportunity to blend the best of both worlds and deliver experiences that today’s customers expect. Shop at S-Cube Fixtures today and see how we can help retailers adapt and thrive in the retail world.
