With the holiday season in full swing, you’ll want the best brand experience around. Having a great brand presence can be critical for sales, especially in larger retail chains. A great way to have a cohesive brand experience is to incorporate custom fixtures in your retail space. It can get a bit tricky to implement, so S-Cube Fixtures is here to help. Read on for more on how to maximize your seasonal revenue through custom fixtures and more!
Challenges of Holiday Execution for Large Chains
With larger retailers, the holiday season can bring a lot more challenges than one might think. See below some of the most common challenges large chains experience:
- Varying Store Footprints: A holiday display designed for a 50,000-square-foot flagship store will not work in a 15,000-square-foot mall location. Inconsistent layouts make a single, rigid display solution impractical and ineffective.
- Compressed Timelines: The window for holiday set-up is incredibly tight. Any delays in production, shipping, or installation can result in lost sales during the peak shopping days of November and December.
- Supply Chain Constraints: Relying on off-the-shelf fixtures during a period of high demand is risky. You face potential stockouts, long lead times, and a lack of control over quality and specifications.
- Labor Churn and Training Gaps: Seasonal hiring means that many in-store teams lack the experience to assemble complex displays. Fixtures must be intuitive and simple to set up, often with minimal tools or instructions.
- Sustainability Mandates: Today's consumers and corporate stakeholders expect environmental responsibility. Single-use, disposable holiday displays generate enormous waste and can damage brand perception.
Believe it or not, a lot of these problems can be solved with custom fixtures. Continue reading to find out how.
How Custom Fixtures Solve Large-Scale Holiday Challenges
Custom fixtures are more than just retail fixtures with different colors on them. You can create exactly what you need to showcase your merchandise, no matter the size, weight, design, etc. Large chain retailers can use these custom fixtures to their advantage, especially around the holiday season, to increase organization and better brand awareness.
Modularity and Scalability
During the holiday season, it’s usually much easier to create a system of modular components that can be changed out quickly and in various ways to adapt to different store layouts and traffic patterns. Consider:
- Flexible Footprints: A modular system allows a single fixture program to be adapted for a prominent aisle endcap in one store and a smaller inline section in another, all while maintaining a consistent brand aesthetic.
- Easy Planogram Updates: As inventory sells through and new promotions are launched, modular fixtures enable store teams to quickly and easily change layouts, swap signage, and adjust shelving without needing specialized tools. For example, a display initially focused on gift sets can be reconfigured in minutes to highlight stocking stuffers.
Brand-Right Aesthetics and Durability
Having an aesthetic that matches your brand well is more than just having similar colors in place. It makes sure your store feels authentic rather than generic. With custom fixtures, you can create displays that reflect your brand and aesthetic, while also ensuring durability to withstand the peak foot traffic that holidays often bring.
Related Article: Retailers Guide to Retail Fixture Design
Operational Efficiency
Options like ship-flat packaging, tool-free assembly, and pre-assembled components dramatically reduce the time and labor required for in-store setup. This frees up store associates to focus on what matters most: serving customers.
Summary
Custom fixtures are something retailers don’t always consider in terms of brand experience, but they can really pack a punch if used effectively. They can solve the unique retail challenges of large-scale stores, drive efficiency, and ultimately create memorable shopping journeys that build customer loyalty and maximize seasonal revenue. Ready to get started with custom fixtures? Contact S-Cube Fixtures today, let's work together to design a fixture solution that will captivate your customers and deliver measurable results this season.
