When the holiday rush is over, things start to slow down. As this slowdown period approaches, retailers have a moment to consider what they can do differently in the new year. A well-timed update can set the tone for the entire year, driving sales and enhancing your brand presence long after the holiday season has passed. So what do you want to do differently with your store? Have you considered upgrading your fixtures to custom ones? Or, placing point of purchase displays in different areas to see what drives the most traffic? Read more on how S-Cube Fixtures can help you have a successful year ahead!
Capitalize on the Post-Holiday Traffic Surge
Just because the holidays are over doesn’t mean the shopping stops. Surprisingly, January is actually a pretty busy month for shopping. It just brings a different kind of customer motive. Take advantage of this because your competitors might not.
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The Return and Gift Card Crowd
January is also a big month for returns and using gift cards. Everyone wants to either get their money back from a gift they weren’t crazy about or use their gift cards for something. This traffic represents a captive audience. These customers are already in your store with the intent to shop. Keep all of this in mind when you analyze your store. Do the fixtures need updating? Consider replacing traditional fixtures with custom ones to motivate these shoppers towards new products or high-margin items.
Aligning with New Year's Resolutions
January is also a big month for people making New Year's resolutions. Align your products with this. For instance, showcase some of your newer products toward the front that would cater to popular resolutions like staying active and healthy. Communicate a message's motivation and progress throughout your retail layout to align with people’s current goal-achieving personalities. Customers around this time of year are actively looking for products that align with their new aspirations, whether in health, home organization, or personal style.
Summary
Don’t let the momentum of January slip away. The start of a new year is a rare window—everyone is refreshed, shoppers are back out after the holidays, and it’s the ideal moment to invest in the physical heart of your brand: your stores. Taking the time now to update and refresh your fixtures can make a powerful difference. Not only will it help you capture the attention of post-holiday browsers, but it also sets the stage for a successful, profitable year ahead.
If you’ve been thinking about updating your retail environment, this is the perfect time to make it happen. A thoughtful, custom fixture strategy can enhance your customer experience, reinforce your brand story, and drive real results where it matters most. Reach out to S-Cube Fixtures today and chat about how the right fixtures can transform your space and support your goals for the year. Our team can help talk through your custom fixture or point-of-purchase display needs for the new year.
