Every product on your sales floor represents a significant investment. From development and manufacturing to shipping and marketing, you’ve put resources behind it. But the final, most critical step happens in the aisle when a customer decides whether to buy. To protect your investment and maximize returns, you need to influence that decision. This is where a targeted merchandising strategy becomes essential. By moving products away from standard shelving and into the direct path of shoppers, you create new opportunities for engagement and sales. Thoughtfully designed Pop Merchandising Displays are not an expense; they are revenue-generating assets that encourage impulse buys and provide a clear, measurable return.
Key Takeaways
- Plan for Placement and Purpose: The most effective POP displays start with a clear goal. Success depends on matching the display type—like an endcap for promotions or a counter unit for impulse buys—to your specific sales objective and the natural flow of store traffic.
- Use Customization to Tell Your Story: A generic fixture gets lost in a crowded store. Use custom materials, brand-aligned graphics, and unique shapes to create a display that acts as a silent salesperson, instantly communicating your brand's quality and personality to shoppers.
- Measure What Matters to Prove ROI: Don't guess if your displays are working. Track sales lift before, during, and after the campaign, observe customer interactions, and use A/B testing across locations to gather hard data. This proves the value of your investment and makes every future rollout smarter.
What Is a POP Display?
A Point-of-Purchase (POP) display is a specialized marketing fixture placed strategically within a retail store where buying decisions are made. Think of them as dedicated stages for your products, located in high-traffic areas like the end of an aisle or near the checkout counter. Their entire purpose is to grab a shopper's attention, highlight a specific product or promotion, and encourage an immediate purchase. For retailers managing multiple locations, these displays are a powerful tool for creating a consistent and compelling brand experience across every store.
What They Are and Why They Matter
At their core, POP displays are designed to make your products impossible to ignore. In a crowded retail space, they cut through the noise, drawing the eye away from packed shelves and focusing it on a single, curated message. These custom retail fixtures are more than just shelving; they are brand-building assets. They give you a unique opportunity to tell a product’s story, showcase its value, and make a direct appeal to the customer. By making products more visible and accessible, they play a crucial role in influencing purchasing behavior right at the finish line, turning a casual browser into a buyer.
How They Work
POP displays work by tapping into the psychology of impulse buying. By presenting a product in a new and compelling context, they interrupt a shopper's routine and create a sense of discovery or urgency. A truly effective design considers everything from brand messaging to the customer's path through the store, ensuring the display feels like a natural and helpful part of the shopping journey. The ultimate measure of a POP display’s success is its impact on sales. When a display is well-designed and strategically placed, it directly contributes to increased product purchases, providing a clear return on your investment and reinforcing its value in your overall merchandising strategy.
Common Types of POP Displays
Point-of-purchase displays are not a one-size-fits-all solution. The right format depends entirely on your product, your goals, and the retail environment you’re working with. A display that works wonders for a small cosmetic item at the checkout counter won’t be suitable for showcasing a new line of power tools. Understanding the different types of displays is the first step in creating a fixture that not only looks great but also performs.
From large, attention-grabbing floor units to small, strategic counter displays, each type serves a specific purpose. Your choice will influence everything from customer flow to impulse purchases. Let’s walk through the most common options to help you identify the best fit for your next campaign. By matching the display type to your product and sales strategy, you can create a much more effective and profitable retail experience.
Floor Displays
Think of floor displays as the versatile workhorses of POP merchandising. These freestanding units can be placed in open areas, at the front of the store, or in wide aisles to capture attention away from standard shelving. Because they are self-contained, they create a dedicated space for your products. Floor displays are ideal for holding heavier items, showcasing a variety of products at once, or featuring custom shapes that reflect your brand’s creativity. Whether you need a gravity-fed system for beverages or a multi-tiered unit for apparel, a well-designed floor display makes your products impossible to miss. You can see some great examples of custom retail fixture programs that make an impact on the sales floor.
Endcap Displays
Endcap displays are all about location, location, location. Placed at the ends of retail aisles, they occupy some of the most valuable real estate in any store. This prime positioning allows you to catch shoppers as they move from one aisle to the next, making endcaps perfect for highlighting promotions, seasonal items, or new product launches. They effectively interrupt the typical shopping pattern, encouraging customers to pause and consider your products. Because of their high visibility, endcaps are incredibly effective at driving impulse buys and introducing customers to items they might not have been looking for. They are a strategic tool for moving inventory quickly and making a bold statement.
Pallet Displays
When you need to move a high volume of products, pallet displays are an excellent solution. These displays are typically shipped directly to the retailer pre-stocked with merchandise on a full, half, or quarter pallet, making setup quick and easy for store staff. They are particularly useful for showcasing heavy or bulky items, seasonal promotions, or creating a "store-within-a-store" experience that immerses customers in your brand. Pallet displays command a significant footprint on the sales floor, drawing immediate attention and conveying value. Their large size makes them a powerful merchandising tool for big-box retailers and grocery stores where you need to stand out. Efficient domestic and international manufacturing is key to executing these large-scale programs successfully.
Counter and Shelf Displays
Counter and shelf displays are designed to capitalize on those final moments before a customer makes a purchase. These smaller, compact units sit on checkout counters, service desks, or directly on retail shelves to maximize visibility in high-traffic areas. They come in many forms, including small display boxes for single items, tiered risers for showcasing different options, and simple sign holders to communicate a special offer. Their primary goal is to encourage last-minute impulse buys by presenting convenient, affordable, or complementary items right at the point of sale. When a customer is already in the mindset to buy, a well-placed counter display can easily add one more item to their cart.
How to Customize Your POP Display
A generic, off-the-shelf display simply won’t cut it in a competitive retail environment. To truly capture shopper attention and reinforce your brand identity, customization is essential. A custom POP display should feel like a natural extension of your product and your brand’s story. It’s a powerful tool for creating a memorable in-store experience that drives sales. By focusing on a few key areas, you can develop a display that is not only effective but also perfectly aligned with your vision. Here’s how to approach the customization process, step by step.
Choose the Right Materials
The materials you choose set the entire tone for your POP display. They communicate quality, brand personality, and value before a customer even touches the product. Options range from sleek acrylic and durable metal to warm wood and versatile plastic. Your choice should align with your brand’s identity—think reclaimed wood for an eco-conscious brand or polished metal for a luxury tech company. The right materials also impact durability and budget. A knowledgeable partner can guide you through the options and handle the domestic and international manufacturing needed to source the perfect materials for your project, ensuring the final product is both beautiful and built to last.
Align Graphics with Your Brand
Your POP display is a silent salesperson, and its graphics are its voice. To be effective, that voice must be consistent with your overall brand identity. Use your established brand colors, logos, typography, and imagery to create a cohesive look that shoppers will recognize instantly. The graphics should be clean, compelling, and focused on a single, clear message. Whether you’re highlighting a special offer or telling your product’s story, strong branding ensures your display stands out from the visual noise of a busy store. Our design and engineering team works with you to ensure every visual element reflects your brand’s style and goals perfectly.
Get the Size and Shape Right
When it comes to POP displays, bigger isn’t always better. One of the most common mistakes is overcrowding a display with too much product, which can confuse customers and make your presentation look messy. The ideal display is sized and shaped to fit its intended retail environment without obstructing traffic flow. It should be large enough to get noticed but focused enough to present your products in an organized, appealing way. The shape can also add visual interest, drawing the eye and inviting customers to engage. By looking at examples of our work, you can get a feel for how different sizes and shapes function in real retail settings.
Add Interactive and Digital Elements
In a world of constant digital connection, static displays can sometimes fall flat. Adding interactive elements is a fantastic way to grab attention and create a more engaging customer experience. This doesn’t have to be complicated or expensive. Simple additions like QR codes that link to how-to videos, small touchscreens with product information, or even mechanical "lift and learn" features can make your display more memorable. These interactive touches encourage shoppers to spend more time with your product, deepening their connection to your brand. Integrating these features thoughtfully is a key part of the design and prototyping process that can significantly increase customer engagement.
How POP Displays Drive Sales and Engagement
A well-executed POP display does more than just hold your products. It’s a silent salesperson, working around the clock to capture attention, communicate value, and guide customers toward a purchase. When designed with clear goals in mind, these displays become powerful tools for improving sales and building a stronger connection with your audience. Here’s how they make a tangible impact on your bottom line.
Increase Product Visibility
In a busy retail environment, your product is competing with hundreds of others for a shopper's attention. A custom point-of-purchase display acts as a spotlight, cutting through the visual clutter. These special setups are designed to make your products stand out and draw the eye. By using strategic design, color, and lighting, a POP display ensures your items are not just seen, but truly noticed. This heightened visibility is the first and most critical step in moving a customer from browsing to buying. You can see how effective design makes products pop in our portfolio of work.
Encourage Impulse Buys
Many in-store purchasing decisions are made on the spot. POP displays are masters at encouraging these impulse buys. Placed strategically at the end of an aisle or near the checkout counter, they present a compelling offer when customers are most receptive. Think of them as a friendly suggestion or a can’t-miss deal. A well-designed display can highlight a special promotion, introduce a new flavor, or bundle related items together, creating an irresistible offer. A successful program requires a solid logistical plan to ensure displays are delivered and set up correctly to capture these crucial, in-the-moment sales.
Tell Your Brand's Story
Your POP display is a physical extension of your brand. It’s a chance to tell your story without saying a word. Custom displays are specifically designed to reflect your brand's unique style and values, using cohesive graphics, colors, and messaging to get noticed. Whether your brand is sleek and modern, rustic and earthy, or bright and playful, the display’s materials and design should communicate that identity instantly. This consistency builds brand recognition and trust with your customers. The design and engineering process is where your brand’s story is translated into a structure that connects with shoppers on the floor.
Create an Immersive Experience
Today’s shoppers are looking for more than just a transaction; they want an experience. Modern POP displays can deliver just that by incorporating interactive elements. Imagine a display with a built-in screen showing a product demo, a QR code that unlocks a special discount, or even an augmented reality feature that lets customers visualize the product in their own space. These immersive experiences capture attention and can significantly improve customer engagement. Our comprehensive range of services helps bring these complex, interactive displays from concept to reality, creating a memorable journey that strengthens the customer's connection to your brand.
What Makes a POP Display Effective?
A visually stunning POP display is a great start, but looks alone won't guarantee success. The most effective displays are the ones that seamlessly integrate into the retail environment, from the stockroom to the sales floor. It’s about striking the perfect balance between eye-catching design and practical functionality. When your displays are easy for store associates to handle and strategically placed to meet customers where they are, you create a powerful tool for driving sales. Let’s look at the three key elements that separate a good display from a great one.
Simple to Assemble and Move
Think about the store associate who has to put your display together. If it’s complicated, flimsy, or comes with confusing instructions, it might end up assembled incorrectly—or not at all. It's crucial to "focus on more than just the aesthetics of your POP display," because a beautiful design that "simply won't stand up to the job" is a wasted investment. An effective display is intuitive to build and sturdy enough to withstand the daily hustle of a busy store. This starts with smart design and engineering that prioritizes durability and ease of use, ensuring your product is presented exactly as you envisioned.
Designed for Portability and Storage
Your display’s journey doesn’t end once it hits the sales floor. For seasonal promotions or campaigns that rotate between locations, portability is key. Can the display be easily moved without falling apart? Can it be broken down and stored compactly for future use? Your "POP displays and visual merchandising programs should include... a focus on portability," which means thinking ahead about the entire lifecycle of the fixture. Choosing lightweight yet durable materials and considering modular designs can make a world of difference for retail teams. A well-thought-out logistical plan ensures your displays are not just a one-time hit but a reusable asset.
Placed to Match Customer Flow
The most brilliant display is ineffective if no one sees it. Placing them in low-traffic areas where they go unnoticed is one of the biggest display mistakes you can make. To get the most impact, you need to position your display in the natural path of shoppers. High-traffic zones like store entrances, main aisles, endcaps, and checkout counters are prime real estate. Work with your retail partners to understand their specific store layouts and customer flow. The goal is to place your display where it will capture attention and encourage interaction without creating a bottleneck. Strategic placement ensures your display becomes a helpful, engaging part of the shopping journey.
POP Display Trends to Watch
The world of retail is always changing, and your POP displays should, too. To create displays that truly connect with shoppers and drive sales, it’s helpful to keep an eye on what’s new and effective. The most successful displays don’t just show off products; they reflect current consumer values and shopping habits. From sustainable materials to interactive tech, these are the key trends that can make your displays stand out and leave a lasting impression on your customers.
Sustainable and Eco-Friendly Designs
Today’s shoppers are more mindful than ever about the environmental impact of their purchases, and they expect brands to be just as thoughtful. Integrating sustainability into your POP displays is a powerful way to show you share their values. This can be as simple as choosing materials like recycled cardboard, reclaimed wood, or bamboo. An eco-friendly display does more than just hold products—it tells a story about your brand’s commitment to the planet. By making conscious choices in your fixture design and engineering, you can build deeper trust and loyalty with your audience.
Integrated Technology (QR Codes, AR, Touchscreens)
Technology offers incredible opportunities to make your POP displays more engaging. Interactive elements can turn a passive browsing moment into an active, memorable experience. For instance, a simple QR code can instantly direct a customer to a product demo video, customer reviews, or an exclusive online discount. For a more immersive approach, augmented reality (AR) can let shoppers visualize a piece of furniture in their own home, while touchscreens can allow them to explore different product colors and styles. These tech integrations bridge the physical and digital worlds, giving customers the detailed information they need to make a confident purchase right on the spot.
Modular and Adaptable Designs
Flexibility is essential in a fast-paced retail environment. Modular displays are designed to be easily reconfigured, making them perfect for seasonal promotions, new product launches, or adapting to different store layouts. Think of them as building blocks you can rearrange to keep your retail space looking fresh and exciting without investing in entirely new fixtures for every campaign. This adaptability is not only cost-effective but also incredibly practical. For businesses with many stores, modular systems ensure brand consistency while allowing for minor adjustments to fit each unique space, streamlining project management for large-scale rollouts.
How to Choose the Right POP Display Partner
Your POP display is a physical extension of your brand, and the partner you choose to create it can make or break your campaign. This isn't just about finding a vendor; it's about finding a collaborator who understands your vision and has the capability to execute it flawlessly, especially when you're rolling out displays to dozens or even hundreds of locations. The right partner acts as an extension of your team, managing the complexities of design, manufacturing, and logistics so you can focus on your broader retail strategy. They bring expertise to the table that helps you avoid common pitfalls, ensuring your investment results in displays that not only look great but also perform.
What to Look For in a Supplier
When vetting potential partners, focus on those who offer a complete package. You want a supplier with robust design, engineering, and prototyping services to transform your ideas into functional, effective displays. Look for a proven track record of working with high-quality materials, whether it's wood, metal, or acrylic, to ensure your fixtures can handle the demands of a busy retail floor.
Experience is non-negotiable. A reliable partner will have a portfolio of past work that demonstrates their ability to deliver. Most importantly, for multi-location rollouts, strong project management and logistical expertise are critical. A partner who can manage manufacturing, inventory, and distribution ensures your displays arrive on time and in perfect condition, every time.
Top POP Display Suppliers to Consider
Finding the right fit means exploring your options. The POP display industry has many excellent suppliers, each with unique strengths. Some specialize in specific materials, while others are known for lightning-fast turnarounds on simple designs. For national retailers and regional chains, the best partners are typically those who can provide comprehensive, end-to-end solutions tailored to large-scale needs. Your goal is to find a company whose capabilities align perfectly with your project's complexity, budget, and timeline. To help you get started, here are several reputable suppliers known for their work in the retail space.
S-CUBE Retail Fixtures
S-CUBE specializes in creating custom retail fixtures and POP display programs for multi-location retailers. With over 30 years of experience, they offer comprehensive end-to-end services, including design, manufacturing, logistics, and project management. They are an ideal partner for businesses looking to execute complex, large-scale rollouts efficiently and cost-effectively.
Grandstand
Grandstand creates custom POP displays designed to improve product visibility and drive sales in stores. They are known for their helpful customer service, including providing art proofs before an order is finalized to ensure the final product meets brand standards.
Bennett
Bennett offers a wide selection of display formats, including pallet displays, floor displays, and endcaps. They provide full customization on all their products, allowing brands to create displays that are perfectly tailored to their specific marketing goals and retail environments.
shopPOPdisplays
With a history dating back to 1979, shopPOPdisplays has extensive experience in the industry. They focus specifically on point-of-purchase displays made from materials like acrylic and wood, designed to capture customer attention and increase sales at the checkout counter.
Felbro Displays
Felbro Displays focuses on creating adaptable and engaging POP displays. Their approach emphasizes designs that can evolve with marketing campaigns and changing consumer behaviors, ensuring the fixtures remain effective and relevant over time.
Exactec
Exactec is known for its expertise in effective display design. They help clients avoid common mistakes, such as overcrowding or poor visual hierarchy, to ensure the final product is clean, impactful, and easy for customers to engage with.
Rich Ltd.
Rich Ltd. provides valuable guidance on the financial side of POP display projects. They emphasize the importance of establishing a clear budget from the outset and help clients consider all associated costs to avoid surprises down the line.
Wertheimer Box Corp
As an experienced packaging company, Wertheimer Box Corp ensures the development process for your POP display goes smoothly. They are a strong partner for brands looking for expertise in the structural design and production of corrugated displays.
How to Measure Your POP Display's Success
Once your custom POP displays are out in your stores, the work isn’t quite finished. To truly get the most out of your investment, you need to know if they’re actually performing. Measuring success goes beyond just looking at the bottom line; it’s about understanding customer behavior and refining your strategy for future rollouts. A successful display program isn't a one-and-done project. It's a cycle of planning, execution, and analysis that helps you get smarter with each campaign. This continuous improvement loop is what allows large-scale retailers to stay ahead and consistently create engaging in-store experiences.
Tracking performance helps you prove the value of your display program and make even smarter decisions next time. Are your displays catching the eye of shoppers? Are they encouraging interaction and, ultimately, driving sales? Answering these questions with data, not just intuition, is what separates good retail merchandising from great retail merchandising. It allows you to justify your budget, show a clear return on investment, and build a case for future projects. By establishing clear metrics from the start, you can turn every display rollout into a learning opportunity. The following methods will give you a clear framework for evaluating the impact of your displays and ensuring they deliver real results for your business.
Plan Your Placement Strategy
Where you place your display can make or break its success. A brilliant display tucked away in a low-traffic corner is a major missed opportunity. Before your fixtures even ship, you should have a clear placement strategy. Think about your goal. If you’re promoting an impulse buy, placing the display near the checkout lanes is a classic move. For a new product launch, a high-visibility endcap or a spot in a complementary product aisle might be better. Use your store’s traffic flow data to identify hotspots and place your displays where your target customers are already looking. A well-thought-out project management plan ensures every store knows exactly where each display should go.
Keep Your Displays Fresh
Over time, even the most eye-catching display can start to blend into the background. To keep customers engaged, you need to ensure your displays stay fresh and relevant. Fostering adaptability is key to making sure your POP displays remain effective long-term. This doesn’t mean you need a complete overhaul every month. Simple updates like swapping out signage for a new promotion, refreshing the product assortment, or adding seasonal graphic elements can make a big difference. Planning for this from the start with modular or easy-to-update designs makes this process much easier for your store teams to execute.
Track Sales and Calculate ROI
The most straightforward way to measure a display's success is to see if it increased product sales. To get a clear picture, track the sales of the featured product for a few weeks before the display is introduced, during its time on the floor, and for a short period after it’s removed. This gives you a baseline to compare against. To calculate your return on investment (ROI), compare the lift in sales and profit to the total cost of the display program. This hard data is essential for justifying the budget and proving the value of your merchandising efforts to key stakeholders.
Measure Customer Engagement
Sales data tells an important part of the story, but it doesn’t tell the whole thing. How are customers actually interacting with your display? Are they stopping to look, picking up products, or engaging with any interactive elements like touchscreens or QR codes? Your store associates are a great source for this information—ask them for their observations. You can also conduct formal or informal observations to see how much time shoppers spend at the display. This qualitative feedback helps you understand the customer experience and provides insights you can’t get from a sales report alone. Looking at examples of past work can also spark ideas for creating more engaging displays in the future.
A/B Test Your Displays
If you’re rolling out displays across dozens or hundreds of locations, you have a perfect opportunity to run A/B tests. This involves creating slight variations of your display to see which one performs better. For example, you could test two different calls to action, two different color schemes, or even two different product assortments. By rolling out "Version A" to one set of stores and "Version B" to another, you can compare sales data and engagement metrics to see what resonates most with your customers. This approach requires a partner with the manufacturing capacity to produce these variations, but the insights you gain can make all your future campaigns more effective.
Common POP Display Mistakes to Avoid
Even the most creative POP display idea can fall flat if it’s not executed properly. A successful display program requires careful planning from start to finish, and a few common missteps can derail your efforts, waste your budget, and fail to connect with shoppers. The good news is that these mistakes are entirely avoidable. By understanding the potential pitfalls before you begin, you can ensure your displays are set up for success from day one. Let’s walk through some of the most frequent errors we see and how you can steer clear of them.
Overcrowding and Poor Organization
It’s tempting to showcase as many products as possible, but one of the quickest ways to overwhelm a shopper is with a cluttered display. When a customer sees a jumble of items, they don’t know where to look first, and they’re more likely to just keep walking. Instead of trying to fit your entire product line onto one fixture, focus on a curated selection or a single hero product. Use clear visual hierarchy to guide the eye and make the shopping experience intuitive. A clean, well-organized display feels more premium and makes it easy for customers to find exactly what they need without feeling stressed or confused.
Inconsistent Branding
Your POP display is a physical extension of your brand, and it needs to look the part. Inconsistent branding—using the wrong colors, fonts, or messaging—can confuse customers and weaken your brand identity. It’s also important to remember that context is key; a design that works in a big-box store might not fit the vibe of a specialty boutique. Your display needs to feel at home in its environment while still clearly representing your brand. This is where a strong design and prototyping process becomes invaluable, ensuring every display is a perfect match for both your brand and the specific retail setting.
Ignoring Your Audience and Store Layout
Who are you trying to reach with your display? What are their shopping habits? Designing a display without your target customer in mind is like speaking a language they don’t understand. The materials, messaging, and overall aesthetic should resonate with the audience you want to attract. Equally important is the store’s physical layout. A display that blocks an aisle or feels out of place disrupts the natural flow of traffic. A successful program requires thoughtful project management to ensure displays are placed in high-traffic areas where they’ll get noticed without getting in the way of the customer journey.
Forgetting Customer Interaction
A static display is a missed opportunity. The best POP displays invite shoppers to do more than just look—they encourage them to engage. This doesn’t always mean you need complex digital elements (though those can be great!). Interaction can be as simple as making a product easy to pick up and examine or including a sample for customers to try. The goal is to create a moment that stops shoppers in their tracks and draws them in. By thinking about how customers can physically interact with your display, you can create a more memorable and effective experience that encourages a purchase.
Mismanaging Your Budget
A successful POP display program depends on a realistic and comprehensive budget. A common mistake is only accounting for the cost of the physical fixture itself. In reality, your budget needs to cover every stage of the process, from initial design and engineering to manufacturing, shipping, and in-store setup. Unexpected costs can quickly derail a project, so it’s crucial to work with a partner who provides transparent pricing and can help you understand the total investment. Thinking through all associated costs upfront ensures your program stays on track and delivers the ROI you expect.
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Frequently Asked Questions
What’s the real difference between a POP display and just putting my products on a regular shelf? Think of regular shelving as the library stacks—it’s there for organization and holding inventory. A POP display, on the other hand, is the featured book table at the front of the store. Its entire job is to be an active marketing tool. It’s designed to interrupt a customer’s normal shopping pattern, tell a specific product’s story, and create a sense of excitement or urgency that encourages an immediate purchase.
How can I make sure a single display design will work in all my stores, especially if they have different layouts? This is a common challenge for multi-location retailers, and it’s where smart design becomes essential. The key is to plan for flexibility from the very beginning. Opting for modular or adaptable designs allows a single display program to be configured in slightly different ways to fit various footprints. A good partner will work with you to create a core design that maintains brand consistency while being versatile enough for every location in your rollout.
How long does a custom POP display program usually take from idea to in-store delivery? The timeline can vary quite a bit depending on the complexity of the design, the materials you choose, and the number of stores involved. A simple, single-material display for a dozen locations will be much faster than a complex, interactive unit for hundreds of stores. Generally, the process involves design, prototyping, manufacturing, and logistics. A seasoned partner will manage this entire timeline for you, providing clear milestones so you know exactly what to expect.
Do I need to use expensive materials like metal or acrylic for my display to look high-quality? Not at all. The right material isn’t about price; it’s about what best tells your brand’s story and suits your product. For an organic, earthy brand, a beautifully finished wood or even a well-designed corrugated display can feel more authentic and premium than polished metal. The goal is to choose a material that aligns with your brand identity and is durable enough for the retail environment. Quality comes from thoughtful design, not just a high price tag.
How do I get store employees to assemble and maintain the displays correctly? The best way to ensure your displays look great in every store is to make it incredibly easy for the retail teams. This starts in the design phase by creating fixtures that are intuitive and simple to assemble, with clear instructions. Providing each store with a planogram or a simple photo of the final, fully-stocked display also removes any guesswork. When you make the process straightforward, you set your store partners up for success.