How to Get an Accurate Quote for Custom POP Displays

A truly effective POP display does more than just hold merchandise; it stops shoppers in their tracks, tells your brand’s story, and drives sales. But that powerful in-store moment is the result of careful planning that begins with a single document: your request for a quote. The details you provide at this early stage directly influence the design, quality, and ultimate performance of your displays. To create a fixture that delivers real results, you need a partner who understands your vision from the start. This guide will show you how to get quote for custom POP displays in a way that connects your strategic goals to the manufacturing process, ensuring your final product makes a real impact.

Key Takeaways

Provide a Detailed Blueprint: Your request for a quote (RFQ) is the foundation of your project. To get an accurate price and a successful outcome, you must provide clear specifications, timelines, quantities, and brand guidelines upfront.
Evaluate the Whole Partnership, Not Just the Price: The cheapest quote can lead to costly mistakes. Select a manufacturer by assessing their end-to-end services, from quality control and project management to their logistics network, to ensure a smooth rollout.
Design for Both Attention and Action: A successful POP display grabs a shopper's attention with strong visuals and consistent branding, and it makes it easy for them to act by ensuring products are accessible and strategically placed.

What Are Custom POP Displays?

Point-of-purchase (POP) displays are a powerful tool in any retail environment. Think of them as your silent salespeople, strategically placed to capture a customer's attention right where buying decisions are made. They can be anything from a simple countertop sign to an elaborate, interactive floor display. The key is that they are custom-designed to highlight a specific product or promotion, making your merchandise stand out from the competition. For national retailers and regional chains, custom POP displays are essential for creating a cohesive and compelling brand experience across all locations. They ensure that your marketing campaigns are executed consistently, driving both brand recognition and sales at the point of sale.

Defining Point-of-Purchase (POP) Displays

At its core, a point-of-purchase display is any promotional material or fixture located near the merchandise it's promoting. You’ll find them at the end of aisles (endcaps), on shelves (shelf-talkers), at the checkout counter, or as standalone units in the middle of a walkway. Unlike standard shelving, POP displays are built with a specific marketing goal in mind. They are designed to interrupt a shopper's routine, introduce them to a new product, or remind them of a special offer. A well-executed display doesn't just hold products; it tells a story and creates an engaging experience that guides customers toward a purchase.

Exploring Types of POP Displays

Custom POP displays come in all shapes, sizes, and materials, tailored to fit your product, brand, and store layout. Temporary displays are often made from cost-effective materials like cardboard and are perfect for seasonal promotions or short-term campaigns. For more permanent or high-end needs, you can explore durable materials like wood, metal, acrylic, or a combination of several. The custom fixtures we create can range from sleek countertop units for small items to large, freestanding floor displays that command attention. The right type depends entirely on your goals, budget, and the environment where the display will live.

How They Benefit Your Retail Business

The primary benefit of a custom POP display is its ability to increase sales. By drawing attention to your products at critical moments, these displays encourage impulse buys and introduce shoppers to items they might have otherwise overlooked. They are a fantastic way to get your brand noticed in a crowded retail space, helping you stand out from competitors. For businesses with multiple locations, custom displays ensure brand consistency and help execute nationwide promotions flawlessly. Ultimately, they are a strategic investment that can deliver a significant return by creating a more dynamic and effective retail environment.

What to Include in Your Quote Request

Think of your quote request as the blueprint for your project. The more detailed and clear you are upfront, the more accurate your quote will be, and the smoother the entire process will feel. Providing a comprehensive brief helps your potential manufacturing partner understand the full scope of your vision, from materials and mechanics to logistics and launch dates. This initial step sets the foundation for a successful partnership and ensures the final proposal aligns perfectly with your goals and budget. When you give a manufacturer all the necessary information, they can give you a precise, actionable plan without the guesswork.

Define Your Project Specs and Design

The first step is to outline the physical characteristics of your display. Be as specific as possible about what you need. This includes the type of display (e.g., countertop, floor stand, endcap), its exact dimensions, and the materials you have in mind. It’s also critical to provide details about the product the display will hold, including its weight and size. If you have initial sketches, CAD files, or inspiration photos, include them. This information is the foundation of the design and engineering process and allows the manufacturer to assess feasibility and material options right away. A clear brief helps avoid back-and-forth and gets your project moving faster.

Outline Your Timeline and Budget

Every project operates on a schedule and a budget. Sharing these details early on helps set realistic expectations for everyone involved. Provide key dates, such as when you need a prototype, when you plan to start full production, and your target in-store delivery date. A clear timeline is essential for effective project management. While you might not have a final number, providing a budget range is incredibly helpful. It allows your partner to recommend materials, construction methods, and design features that meet your financial requirements without compromising on quality or your core objectives. This transparency ensures the proposed solution is both creative and practical.

Specify Quantity and Distribution Needs

Let your manufacturer know how many displays you need and where they need to go. The total quantity will significantly influence the per-unit cost, as larger production runs often benefit from economies of scale. Just as important is your distribution plan. Will the displays ship fully assembled or flat-packed with assembly instructions? Are they all going to a single distribution center, or do they need to be sent directly to hundreds of individual retail locations? Detailing your logistics and distribution plan helps the manufacturer accurately quote freight and fulfillment costs, preventing surprise expenses down the road and ensuring a seamless rollout.

Provide Artwork and Brand Guidelines

Your POP display is a direct reflection of your brand, so its design must be consistent with your overall identity. Be sure to include any brand guidelines that need to be followed. Provide high-resolution artwork, such as vector logos, specific color codes (like Pantone or CMYK), and any required fonts or imagery. Sharing these assets upfront ensures the final product is a seamless extension of your brand experience. You can see examples of how branding is integrated into final products by reviewing a manufacturer's past work. This helps the design team create a display that not only looks great but also reinforces your brand at the point of sale.

What Factors Influence POP Display Costs?

When you’re planning a custom POP display program, one of the first questions you’ll have is, "How much will this cost?" The answer isn't a simple number; it's a combination of several key factors that shape the final price. Understanding these cost drivers is essential for setting a realistic budget and ensuring you get an accurate quote from a potential manufacturing partner. Think of it less like buying an off-the-shelf product and more like building a custom home—every choice, from the foundation to the finishing touches, impacts the bottom line.

The main variables that influence your display's cost are the materials you choose, the complexity of your design, the number of units you need, and the logistics of getting them to your stores. Each of these elements plays a critical role in the overall investment. A simple, high-volume cardboard display will have a very different price point than a small run of interactive kiosks with built-in lighting and digital screens. By breaking down your project into these components, you can work with your manufacturer to find the right balance between your vision, budget, and in-store goals. This clarity helps you make informed decisions and ensures there are no surprises down the road.

Materials and Construction

The materials you select are the foundation of your display’s cost, look, and lifespan. Options range from temporary materials like cardboard and foamcore for short-term promotions to more permanent solutions like wood, metal, and acrylic for long-lasting fixtures. The durability and quality of your POP displays are paramount, so your choice should align with your campaign's goals and the in-store environment. High-quality materials might have a higher upfront cost, but they often provide better value over time by withstanding wear and tear. The construction methods used in domestic and international manufacturing also play a part, as more complex assembly will require more labor and specialized equipment.

Design Complexity

A straightforward rectangular display will naturally cost less than one with intricate curves, multi-level shelving, and integrated electronics. The complexity of your design is a major cost driver. Features like LED lighting, interactive digital screens, or unique shapes require specialized design and engineering support to ensure they are both functional and manufacturable. A manufacturer with deep experience can help you value-engineer a complex concept, finding ways to achieve your desired aesthetic while keeping the project within budget. The more sophisticated the design, the more time and resources are needed for prototyping and production, which is reflected in the final price.

Production Volume

Like most manufacturing projects, POP displays benefit from economies of scale. The more units you produce in a single run, the lower the per-unit cost will be. This is because setup costs—for tooling, machinery calibration, and creating molds—are spread across a larger number of displays. That’s why it’s so important to provide a clear quantity in your quote request. A pilot run of 50 units will have a significantly higher per-piece price than a full rollout of 5,000. If you’re planning a multi-phase launch, discuss this with your manufacturer, as they may be able to offer a pricing structure that accounts for future orders.

Shipping and Installation

Your project's cost doesn't end when the displays leave the factory. Logistics can be a significant part of your budget, especially for national rollouts. You need to consider how the displays will be shipped—fully assembled or knocked-down flat (KDF) to be assembled in-store. KDF shipping is often cheaper but requires clear instructions and store-level labor for assembly. The ease of moving, constructing, and deconstructing the display is a key consideration. A partner with a strong logistics and distribution network can help you manage costs by optimizing packaging, freight, and delivery schedules to hundreds or thousands of locations.

What Makes a POP Display Effective?

A truly effective point-of-purchase display does more than just hold your products—it acts as a silent salesperson. It has the power to stop a busy shopper, tell a quick story about your brand, and make a compelling case for a purchase, all within a few seconds. But what separates a display that blends into the background from one that drives sales? It comes down to a thoughtful combination of art and science.

The most successful displays are built on a foundation of smart design, strategic placement, and a deep understanding of the customer experience. They don't just look good; they function flawlessly within the retail environment. From the initial visual hook to the final, easy-to-grab product, every element has a purpose. Let's break down the key components that work together to create a POP display that not only captures attention but also converts shoppers into customers.

Strong Visual Design

Before a customer can read your messaging or see your product's features, they have to notice the display itself. This is where strong visual design comes in. Using bold colors, unique shapes, and compelling graphics is essential to cut through the visual clutter of a retail store. A well-designed display should be an extension of your brand's identity, instantly communicating your style and value proposition. The goal is to create a visual magnet that draws people in for a closer look, making your products impossible to ignore. This is where expert design and engineering support becomes invaluable.

Strategic In-Store Placement

You could have the most beautiful display in the world, but if it’s tucked away in a low-traffic corner, it won’t perform. Strategic placement is crucial for maximizing visibility and impact. High-traffic areas like main aisles, endcaps, and spaces near the checkout counter are prime real estate for POP displays. Think about the customer's path through the store and place your display where it will intersect with the largest number of potential buyers. Placing larger floor displays in these busy zones is a great way to showcase new items or build a special themed presentation that captures attention.

Interactive Elements

Getting a customer to physically engage with your display can create a much more memorable experience. Interactive elements don't have to be complex or digital; they can be as simple as a "lift-the-flap" feature to reveal more information, a sample dispenser, or a QR code that links to a video. The goal is to invite participation and turn passive browsing into an active experience. This small moment of engagement can be the difference-maker, helping your brand and products stand out and stick in the customer's mind long after they've left the aisle.

Consistent Branding

Your POP display is a physical touchpoint for your brand, and it needs to feel cohesive with all your other marketing efforts. Consistent branding—using your established logos, color palette, and typography—reinforces brand identity and builds trust with shoppers. When a customer sees your display, it should be instantly recognizable as yours. This consistency ensures your brand message is clear and uniform everywhere, strengthening brand visibility and making it easier for customers to connect with your products. It’s a key part of the overall custom fixture programs we help build.

Easy Product Access

Finally, a display must be functional. If a customer is interested in your product but can't easily grab it, you risk losing the sale. Great displays are designed with accessibility in mind. Products should be presented at a comfortable height, be easy to remove from the fixture, and have clear pricing. It’s also important to consider how store employees will restock the display. A fixture that is difficult to maintain is unlikely to stay looking its best. Prioritizing easy access ensures a smooth experience for both the customer and the retail staff.

How to Choose the Right Manufacturer

Getting a great quote is just one piece of the puzzle. The real goal is to find a manufacturing partner who can bring your vision to life accurately, on time, and within budget—especially when you’re coordinating a rollout across dozens or hundreds of stores. The right partner acts as an extension of your team, anticipating needs and solving problems before they start. As you evaluate potential manufacturers, look beyond the price tag and consider their overall capabilities. A cheap quote can become expensive quickly if it leads to delays, quality issues, or logistical nightmares. A true partner invests in your success from the initial concept to the final in-store delivery.

Review Their Manufacturing Capabilities

Your ideal partner should have a proven track record of producing displays similar to what you need. Ask about their experience with specific materials, production techniques, and the scale of projects they typically handle. A manufacturer with deep experience can offer innovative design solutions and material suggestions you might not have considered. Look for a company that has both domestic and international manufacturing options, as this provides flexibility to meet your budget and timeline. This versatility ensures they can handle your project's unique demands, whether it's a small, specialized run or a large-scale national campaign requiring thousands of units.

Check Their Quality Control Process

Consistency is everything in retail. You need every single display, from the first to the last, to perfectly represent your brand. That’s why a manufacturer's quality control process is non-negotiable. Ask potential partners to walk you through their complete quality control system. How do they ensure color consistency across different production runs? What checks are in place to catch defects? Rigorous quality control, from sourcing top-grade materials to final inspection, is essential for producing durable, visually appealing POP displays that can withstand the retail environment and look great in every single one of your locations.

Look for Project Management Expertise

A complex POP display project has a lot of moving parts. Strong project management and customer service are what hold it all together. You want a dedicated point of contact who understands your project inside and out and keeps you informed every step of the way. An experienced project manager coordinates everything from design and prototyping to manufacturing and shipping, ensuring a seamless process. This level of oversight prevents miscommunication, keeps the project on schedule, and allows you to focus on your other responsibilities, confident that your display rollout is in capable hands.

Ask About Design and Engineering Support

You have a great concept, but will it work in the real world? A manufacturer with strong design and engineering support can help you refine your ideas, ensuring the final display is not only attractive but also structurally sound, easy to assemble, and cost-effective to produce. They can create prototypes to test functionality and make adjustments before full production begins. This collaborative approach is key to developing a practical and engaging display that meets your marketing goals while also being easy for store teams to set up and maintain.

Evaluate Their Distribution Network

Creating a fantastic display is only half the battle; you also have to get it to all your stores on time and in perfect condition. A manufacturer’s logistics capabilities are critical, especially for national rollouts. Ask about their experience with complex distributions and whether they offer services like kit-packing, warehousing, and direct-to-store shipping. A partner with a robust logistics, transportation, and distribution network can manage the entire process, ensuring your displays arrive exactly when and where they’re needed. This end-to-end service saves you time and eliminates the headache of coordinating with multiple vendors.

How to Request and Compare Quotes

Once you have a clear vision for your POP display, it’s time to find a manufacturing partner to bring it to life. The quoting process is your first real interaction with a potential supplier, and how you approach it can set the tone for the entire project. A detailed, well-thought-out request for a quote (RFQ) not only ensures you get accurate pricing but also shows potential partners that you’re a serious, organized client. It helps them understand your needs precisely, which minimizes back-and-forth and prevents costly surprises down the line.

Comparing quotes is more than just looking at the bottom-line number. You need to dig into what each price includes. Does it cover design and engineering? What about shipping and logistics? A cheaper quote might omit crucial services that you’ll have to pay for later. By being thorough in both your request and your comparison, you can confidently choose a partner who offers the best overall value and is equipped to handle the scale and complexity of your rollout. This foundational step is key to a smooth process and a successful in-store launch.

Gather the Right Documents

Before you even start drafting your RFQ, pull together all your essential brand information. Think of this as your project’s brand kit. Providing this upfront gives potential manufacturers a clear picture of your aesthetic and goals. Include any relevant artwork, such as your logo, specific brand colors (with Pantone codes, if you have them), and any key visual elements or characters associated with your brand. If you have existing design concepts or even just rough sketches of the display, include those too. The more visual information you can provide, the better a manufacturer can understand your vision and quote accurately for the materials and production processes needed to match it.

Detail Your Technical Specs

To get a truly accurate quote, you need to provide detailed technical specifications. Start with the basics: what type of display do you need (e.g., countertop, floor display, endcap), and what are its target dimensions? From there, specify your preferred materials, the total quantity of displays you need, and the size and weight of the products they will hold. This last point is critical—a display for lightweight cosmetics will have very different structural requirements than one for heavy glass bottles. Providing these details allows a manufacturer’s engineering team to create a functional and durable design that protects your products and stands up to the retail environment.

Set Your Evaluation Criteria

Price is important, but it shouldn’t be the only factor you consider. Before you even receive the quotes, decide on the key criteria you’ll use to evaluate potential partners. Are you looking for a manufacturer with deep experience in your specific retail sector? Is a rigorous quality control process non-negotiable? Perhaps you need a partner who can offer innovative design suggestions to make your display stand out. Create a simple scorecard to rank each manufacturer on factors like experience, design capabilities, production quality, and project management expertise. This helps you stay objective and choose a partner who aligns with your project’s most important goals.

Compare Quotes Effectively

When the quotes start rolling in, resist the urge to just scan for the lowest price. A low bid might mean cut corners on materials or hidden costs for services like logistics and distribution. Instead, create a spreadsheet to compare each quote line by line. Make sure you’re making an apples-to-apples comparison. Does one quote include prototyping while another lists it as an add-on? Does the price include comprehensive project management to keep your rollout on track? A partner who offers a complete, end-to-end solution may provide far more value and prevent the common mistake of poor execution due to a lack of planning.

Common Mistakes to Avoid When Requesting a Quote

Requesting a quote for a custom POP display program is the first major step in bringing your vision to life. But a few common missteps can lead to inaccurate pricing, project delays, and a final product that doesn’t quite hit the mark. Getting it right from the start saves you time and ensures you find a manufacturing partner who truly understands your needs, especially when you're planning a rollout across dozens or even hundreds of locations.

The goal is to provide a clear, comprehensive request that allows manufacturers to give you a precise and realistic quote. Think of your request for a quote (RFQ) as the blueprint for your project. The more detailed and thoughtful it is, the smoother the entire process will be, from initial design to final installation. This isn't just about getting a number; it's about starting a partnership on the right foot. When you’re prepared, you can confidently compare your options and choose the right partner for a large-scale rollout. By sidestepping these common mistakes, you set your project on a path to success and ensure your displays make the impact you want in your retail environments.

Vague or Incomplete Specs

One of the quickest ways to get an inaccurate quote is by providing vague or incomplete specifications. If a manufacturer has to guess what you want, their quote will be a guess, too. To get a price you can rely on, you need to provide as much detail as possible. This includes everything from the display’s dimensions and desired materials to its functional requirements, like how much product it needs to hold. Be sure to include brand information like your logo, specific brand colors, and any other essential artwork. The more information you share, the better a manufacturer can understand your vision and cost it out accurately. A partner with strong design and engineering support can also help you refine these details.

Unrealistic Budgeting

While it’s important to manage costs, setting an unrealistic budget from the outset can hinder your project. A budget that’s too low might force compromises on materials or construction quality, resulting in a display that doesn’t last or fails to represent your brand properly. It’s helpful to have an open conversation about your budget with potential manufacturers. This transparency allows them to suggest alternative materials or construction methods that can meet your financial goals without sacrificing the display’s integrity. Think of it as a collaborative process—a realistic budget allows your partner to propose the most effective solution for your investment.

Poor Communication

Clear and consistent communication is the foundation of a successful manufacturing partnership. Misunderstandings about how artwork should be applied or how a display needs to function can cause significant issues and delays down the line. To prevent this, establish a clear line of communication and be responsive to any questions your potential partner may have. A manufacturer who prioritizes project management and customer service will ask the right questions to ensure everyone is aligned. This back-and-forth is essential for capturing your vision correctly and making sure the final product meets your exact expectations.

Overlooking Quality Control

The lowest bid isn’t always the best choice, especially if it comes at the expense of quality. Your POP displays are a direct reflection of your brand, so they need to be durable, visually appealing, and consistent across all your locations. Before you commit to a manufacturer, ask about their quality control process. You need a partner who uses top-grade materials and has rigorous checks in place to produce displays that stand up to the demands of a retail environment. A commitment to complete quality control is essential for producing displays that look great and perform well over time.

Set Your Project Up for Success

Getting a quote is the first step, but ensuring your custom POP display program is a success requires a solid foundation. A great manufacturer will be your partner in this process, but you can set the stage for a smooth and efficient collaboration from day one. By focusing on clear communication, thorough documentation, and proactive planning, you can avoid common pitfalls and ensure your vision comes to life exactly as you imagined, on time and on budget. These practices aren’t just about making the quoting process easier; they’re about building a partnership that delivers outstanding results for your retail environment.

Keep Clear Project Documentation

To get an accurate quote and a final product that perfectly represents your brand, you need to provide your manufacturing partner with detailed documentation. Think of it as giving them a complete toolkit. This includes your high-resolution artwork, logos, specific brand characters, and official color schemes with Pantone codes. The more comprehensive your information is, the better your partner can translate your brand identity into a physical display. Providing these assets upfront helps the design and engineering team create precise prototypes and ensures the final product is a perfect match for your brand standards, preventing costly and time-consuming revisions down the line.

Establish Clear Communication

Many project delays and execution errors can be traced back to ineffective communication. To prevent this, establish a clear line of communication with your manufacturer from the very beginning. Designate a single point of contact on your team who will be the go-to person for all questions and approvals. Ask your manufacturer to do the same. This simple step streamlines conversations and prevents conflicting feedback. A partner with strong project management and customer service will proactively schedule regular check-ins to keep you updated on progress, ensuring everyone stays aligned from kickoff to final delivery.

Implement Quality Assurance Checks

Quality isn't something you check for at the end; it's something you build into every stage of the project. When choosing a manufacturer, make sure they have a robust quality control process. This should include everything from verifying the raw materials to inspecting prototypes for structural integrity and color accuracy. Ask about their complete quality control measures and how they ensure consistency across a large production run. By implementing these checks throughout the design, prototyping, and manufacturing phases, you can be confident that every single display that reaches your stores will meet your high standards.

Manage Your Timeline Proactively

A successful rollout depends on a realistic and well-managed timeline. Not understanding how each step impacts the schedule can lead to major delays. Work backward from your desired in-store date, factoring in time for design, prototyping, production, and shipping. Be sure to build in a buffer for unexpected issues. A good partner will help you map out these key milestones and provide transparent updates. Proactive timeline management, especially when coordinating complex rollouts, ensures your displays arrive on schedule. This is where a manufacturer with expertise in logistics and distribution becomes invaluable.

Frequently Asked Questions

What if I only have a basic idea and not a full design? That’s a perfect place to start. A good manufacturing partner doesn’t just build things; they help you develop your ideas. You can bring a rough sketch, inspiration photos, or even just a clear goal for what you want the display to accomplish. Their design and engineering team will work with you to turn that concept into a functional, structurally sound, and cost-effective design, creating prototypes along the way to make sure it’s exactly right before starting full production.

How long does it typically take to create a custom POP display? The timeline really depends on the project's complexity. A simple, temporary cardboard display might move from concept to delivery in a matter of weeks. A more intricate, permanent fixture made from wood or metal with integrated lighting could take several months. The key is to share your target in-store date as early as possible. This allows your partner to build a realistic production schedule that includes time for design, prototyping, manufacturing, and shipping.

Should my displays ship fully assembled or flat-packed? This is a great question that balances cost and convenience. Shipping displays fully assembled means they are ready for the sales floor the moment they arrive, but it also increases freight costs due to the larger package size. Shipping them flat-packed, or "knocked-down," is more economical but requires store staff to assemble them. The right choice often depends on the complexity of the display and the capabilities of your team at each location.

What's the minimum number of displays I can order? While there isn't always a hard-and-fast minimum, custom displays benefit from economies of scale. The setup for production—including tooling and machinery calibration—is the same whether you’re making 50 units or 5,000. When those initial costs are spread across a larger run, the price per display becomes significantly lower. It’s always best to discuss the full scope of your program, even if it’s a phased rollout, to get the most accurate and efficient pricing.

How do you ensure the displays look the same in all my stores? Brand consistency across hundreds of locations is critical, and it all comes down to a rigorous quality control process. A reliable manufacturer will use precise color-matching technology, source consistent materials, and implement quality checks at every stage of production. From the first prototype to the final unit off the line, every display should be inspected to ensure it meets your exact brand standards, guaranteeing a uniform and professional look in every single store.

How to Get a Quote for Custom POP Displays